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Siraj Syed


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Siraj Syed is the India Correspondent for FilmFestivals.com and a member of FIPRESCI, the International Federation of Film Critics.
Festival Correspondent, Film-critic, Feature-writer.


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Promise of high resolution and high storage at BroadcastAsia 2016

Promise of high resolution and high storage at BroadcastAsia 2016

At BroadcastAsia2016 in Singapore, earlier this year, Promise Technology showcases its enhanced portfolio of products for professionals creating high resolution video and rich media content. It also demonstrated a range of solutions that bring blazing speed to the entire rich media workflow, from ingest and editing, to delivery and long term archiving.

Highlights of Promise’s display included new solutions built around the Thunderbolt 3™ interface, Pegasus3 and SANLink3, in addition to the new VTrak E5000 16G Fibre Channel storage array, and VTrak A5000 shared SAN appliance.

Promise featured solutions for single editors to large post-production houses, in demonstrations dedicated for each stage of the rich media workflow. Pegasus3 was highlighted in the ‘Ingesting’ workstation, where the power of Thunderbolt 3, which offers 40 Gbps (twice the bandwidth of its predecessor, Thunderbolt 2) in full display. The ‘Editing’ demonstration included the Promise Vess R2600 PRO, which is ideal for mid-sized businesses, requiring a rich media NAS solution that delivers enterprise RAID (redundant array of independent disk reliability) and performance, and SANLink3 which allows blazing fast data speeds to be realized from Thunderbolt 3 enabled workstations and laptops.

For large post-production studios, Promise had on offer the new 16G Fibre Channel VTrak A5000 shared SAN appliance, with the VTrak E5000 array and VTrak J5000 12G SAS JBOD expansion unit, as part of its ‘Delivery’ and ‘Long Term Archiving’ demonstrations. The new enterprise solutions deliver outstanding performance for multi-user workflows with high resolution (4K, 5K, 6K, 8K) footage for Post-Production and Broadcasting, House of Worship, Sports and Education environments.

“Promise designs blazingly fast post-production tools that simplify and accelerate the workflow of creative professionals,” said HC Chang, General Manager and COO, Promise Technology APAC (excluding China).

Promise demonstrated its range of solutions, including its complete shared storage solution featuring Thunderbolt 3 for 4K environments through its Pegasus3, SANLink 3 and VTrak A-Class offerings.

Soon after BroadcastAsia, the company announced that Apollo Cloud, its first consumer product, would now available for purchase at Apple stores and Apple.com. Apollo Cloud is a personal cloud appliance and app that gives users and their circles full control over storing and accessing digital content, from their own private space. Unlike other contemporary market products, Apollo Cloud is the first to let families, small business, home offices, or work groups easily, and privately store and share their digital content.

The immense volume of photos, videos and files quickly eating up space on devices means that managing data on phones, tablets and laptops is increasingly complicated. As technology evolves, files increase in size and number. With Apollo Cloud, users get four terabytes to manage, store, and share data both securely and privately, from wherever they happen to be, via iOS and other mobile devices, Macs and PCs. Apollo Cloud can be used by a group of up to 10 members, each with full sharing control over their own digital files. Apollo Cloud can save and share more than 440 hours of HD video, 220,000 photos and half a million songs.

It is a small device, with no recurring fees. Said James Lee, CEO, Promise Technology, “People are inundated with data, and they need a solution that offers convenient access and file sharing, without being weighed down by limitations, or having to sacrifice privacy and security. Apollo Cloud solves these storage headaches and brings customers an easy to use personal cloud appliance that offers security, flexibility, and affordability.”

Apollo Cloud was initially available in: Australia, Austria, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxemburg, Netherlands, Norway, New Zealand, Poland, Portugal, Singapore, South Korea, Spain, Sweden, Switzerland, the UK, and the USA. Later, in August, new features were added and distribution expanded, with a free software upgrade that includes Time Machine® support, among other new features.

With the new software upgrade, all Apollo owners and members can use their Apollo Cloud as a Time Machine® disk, to store data from iPhones, iPads and Macs, securely and privately. The software upgrade includes other new features available to all Apollo Cloud users:

·        Search and sorting functions

·        Manage multiple Apollo Cloud devices with a single account

·        Password encryption of shared public links to data stored on Apollo Cloud

·        Expanded Distribution Worldwide

Apollo Cloud is now available at Apple stores worldwide and online, and is also available through Promise’s channel partners. In North America, Apollo Cloud is now also available through B&H Photo & Electronics, one of the largest photo and video equipment stores in the U.S.

About Promise Technology Inc.

Promise Technology is a global leader, with 28 years of experience in the storage industry. It was established in Taiwan, and currently has a major base in the USA.

Among its overseas branches is one in Mumbai, India, named Promise India, with Yogesh Sardana as Sales Manager. Sardana. Sardana, who was with Quantum and Tata Elxsi earlier, has completed two years with the company.

Comments (1)

The very best cloud storage

The very best cloud storage solutions play nicely with other apps and services like av rental minneapolis, making the experience of viewing or editing your files feel natural. Especially in business settings, you want your other software and apps to be able to retrieve or access your files, so making sure you use a service that easily authenticates with the other tools you use is a big deal. Promise is particularly strong in this regard.

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About Siraj Syed

Syed Siraj
(Siraj Associates)

Siraj Syed is a film-critic since 1970 and a Former President of the Freelance Film Journalists' Combine of India.

He is the India Correspondent of FilmFestivals.com and a member of FIPRESCI, the international Federation of Film Critics, Munich, Germany

Siraj Syed has contributed over 1,015 articles on cinema, international film festivals, conventions, exhibitions, etc., most recently, at IFFI (Goa), MIFF (Mumbai), MFF/MAMI (Mumbai) and CommunicAsia (Singapore). He often edits film festival daily bulletins.

He is also an actor and a dubbing artiste. Further, he has been teaching media, acting and dubbing at over 30 institutes in India and Singapore, since 1984.


Bandra West, Mumbai

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