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Berlin
The 74th Berlin International Film Festival will take place from Feb 15 - 25, 2024 / EFM : Feb 15-21
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VR for Virtual Reality - The Elephant in the room - EFM Startup ProgrammeVR at Berlinale - The elephant in the room - EFM Startup Programme
The elephant is in the room. The elephant is as real as the Bear in Berlin. You can see it, smell it, hear it. It's not just my imagination, exactly. The Berlinale and EFM appear a tad quieter. The crowds more tapered. The frenzy has quieted down a notch. But connections are being made and synergies they are there ofcourse but the landscape is something. I take a walk around the EFM and the Marriott. The lobby cafe is full. People are having meetings and makiing deals ofcourse. Promises to follow up. They talk longer, than usual and more focussed. Oh there it is. What? The Elephant. The evolution of experiential content. Content is still king but platform rules the land. New ideas, new media and the challenges of technology. But what device? Beta versus VHS. We are in this place yet again. But as opposed to the question of one device it is the question of dozens. So much is essentially in BETA phase. Platforms are evolving and classic or traditional film projected on a screen are still the norm but something is amiss or perhaps we are going through change. The film industry and media components are clearly in flux. Markets and the festival overall seem to reflect this. Small booths with VR content is the elephant in the room. Exhibitor booths are quieter and some producers have told me in a whisper “it’s much quieter this year” The elephant in the room.
How content is delivered While VR (virtual reality) is still just a buzz word to some but some have taken the leap and immersed themselves into creating new and innovative content. Most of the films are experiments, short stories may be told but are moving into the long form of storytelling and ultimately long form movie making is the challenge. Technology, video games and hardware are continuously evolving and will likely remain so. The elephant in the room.Touch it.
VR at Berlinale 2016 At the centre of Europe’s most exciting startup hub, the EFM takes 10 leading entrepreneurs and connects them with the film and audiovisual media industries. The platform, successfully launched in 2015, provides EFM visitors with the opportunity to tap in to carefully selected startup companies, who can help them develop new ideas or provide the technical know-how to implement new production, distribution or marketing strategies. New this year: the EFM invites startup companies from all over Europe.
written by Laurie Gordon
10.03.2016 | Berlin's blog Cat. :
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Chatelin Bruno
Berlin 2019: The dailies from the Berlin Film Festival brought to you by our team of festival ambassadors. Vanessa McMahon, Alex Deleon, Laurie Gordon, Lindsay Bellinger and Bruno Chatelin...
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