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Screendollars provides movie theaters with programs that generate revenue and increase profitability. Screendollars programs include advertising and/or entertainment and play on-screen and/or in the lobby. There is no cost to the theater to work with Screendollars and play our programs, only income to be earned while entertaining your movie-going customers.

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Overview of the US business for the week of Monday, March 15th

Disney's Raya and the Last Dragon was the top performer at the box office this weekend, earning $5.5M in its second week. Warner Bros.' animated adventure Tom & Jerry returned $4.075M in its third weekend, now with a $28.15M cume after 17 days in theatres. Lionsgate's Young Adult Sci-Fi Thriller Chaos Walking contributed $2.25M in its second week.

We offer Popcorn Previews Boxoffice Buzz videos previewing two upcoming studio releases with blockbuster potential: New Line/Warner Bros.' Mortal Kombat opening 4/16 and Disney/Marvel's Black Widow opening 5/7.

In our summary of Industry News, we highlight the upcoming reopening of Los Angeles' movie theatres which was authorized last week by California's state and local health authorities. We also discuss the progress Disney and WarnerMedia are reporting in attracting consumers to sign up for their streaming services Disney+ and HBO Max.

In the Hollywood Report, Martin Grove suggests an approach that exhibitors can follow to maximize their ability to welcome audiences while still operating under reduced capacity restrictions.

Our Studio Release Calendar provides details on film releases through mid-May. We conclude with a list of the most recent studio release changes, MPAA film ratings announcements and one important new trailer released last week - The Courier from Roadside Attractions.

Screendollars helps exhibitors stay informed about the schedule of Hollywood film releases, important industry news and how to maximize earnings from in-theater advertising. We encourage exhibitors to contact us to learn more about Screendollars in-theater advertising and marketing programs.