Editor

Flanders Image, the audiovisual export
agency for films produced in Flanders and Brussels
(Belgium), has launched an
iPad version of its Flanders
(i) magazine. Available for free from the iTunes App
Store, the app offers iPad users additional features such as trailers and a
live news feed. The launch of the iPad edition, believed to be the first
launched by a film promotional body, is part of a series of digital publishing
innovations Flanders Image is
introducing this year, including a digital promotional platform, as well as a
new online digital press room.

Today also sees the launch
of the mobile version of the new Flanders Image
website. In addition to news and a film database, the mobile site also contains
a screening calendar which festivalgoers can access with their smartphones to
check which Flemish films are screening that day.

The print version of Flanders (i) magazine was
launched in 2005. The new iPad app, which was developed by Ghent-based Netlash,
allows readers with a wireless internet connection to also watch trailers and
teasers of films and to check a live news feed. A version for Android is
currently in development, but in the meantime, non-iPad users can still find
their digital copy of the magazine on issuu.com as well as on the
new-look flandersimage.com
website.

All these digital publishing
innovations are aimed at further increasing the accessibility and visibility of
Flemish films around the globe, on a 24/7 basis. Initially, it will mainly be
news and reference material that will benefit, but the next stage will see the
launch of a digital promotion platform that will allow festival curators and
buyers to log in and stream an entire film. Currently in testing, the new
service – screener.be – is set for an official launch later this year.

This summer will also see
the launch of the Press and Media Room, a new section of the flandersimage.com
site, where journalists will be able to access all kinds of press materials
including press kits, releases, and stills.

Earlier this year, Flanders
Image launched its new website, including new features such as
channels dedicated to specific types of audiovisual creations, such as
animation, documentary, fiction, television drama, etc.

As partner of the eMission initiative, Flanders
Image hopes that these digital innovations will also contribute
to the drastic reduction of its ecological footprint.

Click here
for a high res visual of the Flanders (i)
magazine on iPad