Editor

3/15 @ Elysium - 7PM
705 Red River Street, Austin
Featuring Gary Numan, Trust, EMA, Empress Of, Feathers, & Silk Rodeo
 
3/15 @ Austin Convention Center - 3:30PM
Creativity in Music Marketing

Moog Music hits SXSW at Elysium on Saturday, March 15th at 7pm for an official showcase co-presented with Switched On, the Austin-based synth dream store and artist destination spot. Electronic and industrial music pioneer Gary Numan has been recognized as a brilliant musical innovator by a diverse array of the world's greatest artists - from Prince to Lady Gaga, The Foo Fighters and Nine Inch Nails. While Numan's unique, pioneering style continues to connect, he has never stopped trying to innovate and his latest album, Splinter (Songs From A Broken Mind), is evidence of this desire to never stand still. The SXSW showcases led by Numan will be joined by Trust, EMA, Empress Of, Feathers, and Silk Rodeo.

The showcase is a spotlight event for Moog before shifting into high gear for Moogfest, the 5 day, 5 night festival taking place in Asheville, NC April 23 - 27 dedicated to the synthesis of technology art and music. Moogfest will feature musical appearances including landmark performances by 70+ artists, led by Kraftwerk 3D, Pet Shop Boys, M.I.A., CHIC feautring Nile Rodgers, Flying Lotus, and Dillion Francis. Daytime programming features mind-expanding conversation, experimentation and collaboration for creative and technology professionals by some of the world's preeminent thought leaders such as David X. Cohen, Giorgio Moroder, Nick Zinner, and Dan Deacon.

Emmy Parker, Brand Director for Moog Music and Moogfest, joins the Creativity in Music Marketing panel on Saturday, March 15th in the Austin Convention Center at 3:30pm with moderator Eric Welles Nystrom, label manager at Luaka Bop, and Will Hermes, contributing editor at Rolling Stone, to discuss new and creative ways to market music and delving into a few of the most successful campaigns from the past year.