House of Blues Foundation Room will open in Park City, UT during the Sundance Film Festival from January 20th-30th, 2011.

Renovations have begun on the Main Street locale where more than 40,000 attendees pass daily. The 400+ seat room will fill up nightly with major headlining acts and an afternoon music lounge. Numerous opportunities are available to benefit from the House of Blues Foundation Room's reputation, integrity, location and celebrity involvement.

"It's tremendously exciting to return to Park City and recreate a Foundation Room with details our clientele expect. There will be nothing like it anywhere in town," says Bill Johnson, co-founder of PPP. Johnson is also a founding board member of the House of Blues Foundation, a non-profit funded by Foundation Rooms throughout the country.

Toby Martin, a long-time Park City resident and music producer is co-founder of PPP. "I've produced acts here for years and am thrilled to finally have a space like the Foundation Room to work with," says Martin. "This will be the toughest ticket in town."

Opportunities for partnerships include:

• Title Sponsorship with full 10-day corporate engagement
• Branding opportunities throughout the venue
• Sponsorship of a specific musical act / evening performance
• Luxury Gifting Suites with category-exclusivity
• Private Parties / Pre & Post screening events
• VIP Memberships to the Foundation Room with private entrance
• Nightly Bottle Service with guaranteed seating

Media partnerships and credentials will be available as well as studio, agency and luminary opportunities for private events. "We know how difficult it is to 'set up shop' in Park City. This is the one place where you'll be able to relax and enjoy yourself while still getting business done," says Fire it Up, PR's Diane McNamara.