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Formula One Fast Tracked to Big Screen

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Media Group's (EMG) documentary unit, Spitfire Documentary Films, is teaming
with Flat-Out Films and Diamond Docs to produce the definitive feature
documentary on Formula One motor racing, the highest class of auto racing
sanctioned by the FIA and the richest, most glamorous sport in the world. The
announcement was made today by EMG's Co-Chairman & CEO Nigel Sinclair.

The creative team comes from Diamond Docs, who recently helped craft the 2010
Academy Award nominated documentary, "The Cove."  Paul Crowder, whose
credits include the Spitfire documentary, "Amazing Journey:  The Story of
The Who" and "Once in a Lifetime:  The Extraordinary Story of the New York
Cosmos," has been tapped to direct.  Mark Monroe, writer of "The Cove,"
"Amazing Journey," and the 2010 Sundance sensation "The Tillman Story," has
been commissioned to write.

Producing the film are Emmy award winning producer, Michael Shevloff of Flat-Out
Films and Spitfire Pictures' Nigel Sinclair, who produced the company's Grammy
Award-winning documentary "No Direction Home: Bob Dylan," directed by
Martin Scorsese.  Jake Eberts, Executive Producer of Spitfire's "The Way
Back," will serve as Executive Producer on the Project.  The film is
produced with the support of Bernie Ecclestone and Formula One Management.

Exclusive Film Distribution is handling worldwide sales and distribution, and
will be representing the film at the forthcoming EFM in Berlin.

The film tells the story of the golden age of grand prix motor racing when the
cars were sleek, fast and dangerous; a time when the drivers became rock stars
and money poured into the sport from television and sponsorship deals. From the
late 1960s through the 1970s Formula One witnessed a staggering number of
deaths on the track as the circuit became a playground for daredevils and
playboys. Those who survived began a revolution that saved countless lives and
fought for innovations in safety and engineering that launched Formula One in
to the modern era.

Formula One is the most watched annual sports championship with a global
television reach of almost 600 million people. 2010 will see 19 events in 18
different countries with 110 different T V channels broadcasting over 14,500
hours of coverage in almost 200 countries, of which almost 7,000 hours will be
broadcast live.

is currently underway with a projected release in spring 2011. Interviews with
all of the leading personalities and top drivers, designers and engineers will
be featured as well as visits to the most iconic racing locations, from
historic Monaco to the futuristic Yas Marina Circuit in Abu Dhabi.

Sinclair said, "We are truly honored to make this film, to tell this story which
has never been told.  The heyday of Formula One racing was a very
different time, when the risks were high and the characters were larger than

"Our goal is to achieve a big screen ‘Action Documentary' experience with all
of the style and charisma of the era. With Paul Crowder and Mark Monroe's bold
style we plan to tell a great story as well as transport the audience on to the
track and in to the car," Shevloff stated.

Crowder commented, "Mark and I are thrilled to partner again with Spitfire
and to team up with Flat-Out Films. This is a fantastic opportunity to take the
history of these men and the grandeur of Formula One and translate that into a
cinematic experience."

Flat-Out Films is a television and film production company started by Michael
Shevloff in 2008 to produce bold and innovative projects. Flat-Out is currently
in production on ‘Transporters,' for MTV News and Docs. Shevloff is an Emmy
Award winning producer who served as an Executive Producer on network television
hits such as the critically acclaimed "Expedition Africa," "Nanny 911" and
"Temptation Island."

Diamond Docs was formed in 2007 by Paul Crowder, Mark Monroe and producer
Morgan Sackett.  Titles made in association with Diamond Docs include the
2010 Oscar nominee "The Cove," 2009 Sundance Grand Jury Winner "We Live in
Public" and the 2010 Sundance selection "The Tillman Story."  Upcoming
releases made in association with Diamond Docs  include the Spitfire
documentary "Last Play at Shea," "Chasing Ice," a climate change documentary
about photographer James Balog and his Extreme Ice Survey and "The Real
Revolutionaries" about Robert Noyce, William Shockley and the birth of Silicon

Spitfire Documentary Films is a division of Spitfire Pictures, the Los Angeles
based production subsidiary of Exclusive Media Group (EMG) with specialized
feature film and documentary divisions.

This acclaimed documentary division has produced several heralded films including
"Amazing Journey: The Story of The Who" and the award-winning "No Direction
Home: Bob Dylan" directed by Martin Scorsese, and aims to deliver three-four
documentaries per year. The company recently teamed with music legend Billy
Joel and Maritime Pictures to produce the feature documentary film "The Last
Play at Shea," documenting Joel's historic concerts at Shea Stadium on July 16
and 18, 2008.  Barry Blaustein's "Guys N' Divas: Battle of the High School
Musicals" was released by Lionsgate and Showtime in 2009. Spitfire has teamed
again with Martin Scorsese, who will direct "The Untitled George Harrison
Project" documentary.

Formed by strategic investment group Cyrte Investments in May 2008, Exclusive
Media Group (EMG) is the parent company of Spitfire Pictures, Hammer Films and
the newly acquired Newmarket Films. The company is run by Co-Chairmen Nigel
Sinclair, Chris Ball and Guy East, with Sinclair serving as group CEO. East is
also Chairman of Exclusive Film Distribution (EFD). Simon Oakes serves as
Vice-Chairman of the EMG Board as well as President and CEO of Hammer.

Under EMG, Spitfire and Hammer operate as two separate production entities with
offices both in London and Los Angeles. EMG has an active development slate and
intends to produce and finance 3‐4 motion
pictures a year under its production brands, Hammer Films and Spitfire
Pictures, together with producing approximately 2 iconic titles through its
Spitfire Documentary Films label. Furthermore, EMG plans to acquire further
films for international distribution via its London based subsidiary Exclusive
Film Distribution, and for US theatrical distribution via its Newmarket Films
subsidiary. The group also develops projects for television and digital platforms.

EMG has over 500 titles in the combined Hammer, Spitfire and Newmarket
libraries and pursues an aggressive library acquisition policy. The Hammer
library is noted for its remake potential and the company is in discussions
with A-list writers and directors to revive and re-imagine some of its highly
touted titles.

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