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Antipiracy : Cannes Marché du Film and Ventana Sur renew partnership with Blue Efficience

After a successful partnership for Cannes, the Marché du Film is once again working with Blue Efficience to increase the security of online screenings for Ventana Sur.

The Marché du Film – Festival de Cannes, the leading global film industry event which was held online exceptionally this year for five days from June 22nd to 26th established a new exclusive partnership with the company Blue Efficience.

Against the background of the ongoing health crisis, the Marché du Film asked Blue Efficience, a top French company expert in antipiracy enforcement, to reinforce the security of its online screenings. Blue Efficience mobilized its know-how to ensure the monitoring of films screened virtually.

 

A total of 872 films were able to benefit from the company’s expertise. Thanks to the antipiracy measures implemented by the Marché du Film and its technology suppliers Cinando and Shift72, including encryption and watermarking of films, Blue Efficience did not detect any piracy resulting from the virtual screenings that took place during the Marché. On the contrary Blue Efficience were able to see that some films had already been pirated well before the Marché du Film Online.

 

Blue Efficience invests strongly in research and development which enables the company to offer the best technical and innovative solutions to fight piracy. From antipiracy enforcement to the promotion of legal amenities, the company offers a 360-degree service around films.

Blue Efficience is also valued on the market for its closeness to its interlocutors, its great reactivity, its efficiency and the quality of its work.

 

In order to limit the risks, the Marché du Film has not hesitated to put all necessary means in place to protect the films presented by sales companies to distributors worldwide.

In line with our own successful partnership, the Marché du Film – Festival de Cannes is pleased to announce the renewal of its partnership with the company Blue Efficience on the occasion of Ventana Sur. Ventana Sur is the leading market for the latam film industry, organized in Buenos Aires by the Marché du Film – Festival de Cannes and the INCAA (Instituto Nacional de Cine y Artes Audiovisuales).

 

Blue Efficience will monitor the 150 films screened virtually during the next edition of Ventana Sur, to be held online from November 30 to December 4

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