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The Joker Coming October.


Whyred presents its fourth collaboration in the Art Project series with the short movie ‘La Vitesse Et La Pierre’, by film director Igor Zimmermann and photographer duo Frode Fjerdingstad and Marcus Palmqvist. Music written and produced by Yourhighness. 'La Vitesse Et La Pierre' is an epic short film created with audio and still images. A film about the restrained Iris and the fleeting Bernard and the solitude that unites them. The filmmakers wanted to make the process into an adventure. The film is shot in Western Sahara, Stockholm, Sweden and Norway. Along the 3000 kilometres, which they drove through West Africa, they slept in the trunk of their car outside deserted towns, burned shoes in the desert and had long discussions with African border police, about whether photography can be art. This was to explain why they had 30 kilograms blue dye in the luggage. 'La Vitesse Et La Pierre' is the result of an experiment that explores the intersection of film and photography. - The boundaries between the traditional roles of director, photographer and actor in this production are dissolved. The result is a humorous, poetic and highly visual journey, says the trio. Whyred has always had art as one of the three corner stones of its heritage - art, music, tailoring - and this project is the fourth in a series of collaborations with various artists. - Our Art Projects have all been different in nature. The artists who speak to us are strong and independent in their field but who share our basic philosophy, ‘says Roland Hjort, head of design at Whyred. The film world premiered at the prestigious festival, A Shaded View on Fashion Film on 25-27 September in Paris. In Sweden it will be unveiled on 12 November on Whyred’s website.


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