The Southwest Florida Gulf coast community of Sarasota sparkles a little brighter each year when the Sarasota Film Festival hosts 10 days of films and star-studded parties. Utilizing innovative social media to report all that makes the 11th Annual Sarasota Film Festival shine, Twitterers will provide real-time updates in 140 characters or less (called ‘live tweeting’) during the event March 27 through April 5, 2009. Although the film festival has Facebook and Twitter accounts, three Twitter ...

The legendary film, music and interactive festival South by Southwest (SXSW) launched the official mobile social networking and scheduling tool for their 23rd annual event, which begins Friday, March 13th. Powered by the industry-leading whitelabel conference software application, The Social Collective, the mobile site integrates seamlessly with my.SXSW’s networking, messaging and calendaring features. Open to registrants of the film, music or interactive events, the site can be accessed by lo...