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The release strategy in Germany

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Release date February 3, world premiere, german release strategy. Distribution : Universum / Disney Prints number 150-250, 2D 250-350, 3D Marketing: "Making of Serengeti", programmed on ARD, Jan. 2011 TV advertising campaign RTL, Vox (20/15/10 sec. spots) Press and Publicity TV program talkshows with Hardy Krüger Jun., R. Radke, NDR, ARD, RTL, Jan. 2011 Radio shows, regional and nationwide, Jan/Feb 2011 Berlinale nat...
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