IFTA on online content theft and legitimate alternatives

The Independent Film & Television Alliance (IFTA) and a coalition of its Member companies today joined major broadband companies, the Recording Industry Association, A2IM and the Motion Picture Association of America to announce the launch of a jointly supported voluntary initiative to advise consumers about online content theft and legitimate alternatives. The state-of-the-art system creating a common “Copyright Alerts” framework, which is similar to credit card fraud alerts, is designed to...