The trailer was viewed 289 million times in its first 24 hours, becoming the most viewed trailer in that time period, surpassing the record of Avengers: Infinity War (230 million views). The trailer also set a record for Twitter conversation for a film trailer in the first 24 hours generating 549,000 mentions.
Avengers: Endgame is an upcoming American superhero film based on the Marvel Comics superhero team the Avengers, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is intended to be the direct sequel to 2018's Avengers: Infinity War, as well as a sequel to 2012's Marvel's The Avengers and 2015's Avengers: Age of Ultron and the 22nd film in the Marvel Cinematic Universe (MCU). The film is directed by Anthony and Joe Russo with a screenplay by the writing team of Christopher Markus and Stephen McFeely and features an ensemble cast with many actors from previous MCU films.
The film was announced in October 2014 as Avengers: Infinity War – Part 2. The Russo brothers came on board to direct in April 2015, and by May, Markus and McFeely signed on to script the film. In July 2016, Marvel removed the film's title, referring to it simply as Untitled Avengers film. Filming began in August 2017 at Pinewood Atlanta Studios in Fayette County, Georgia, shooting back-to-back with Avengers: Infinity War, and ended in January 2018. Additional filming took place in the Downtown and Metro Atlanta areas. The title, Avengers: Endgame, was officially revealed in December 2018.
The film is scheduled to be released in the United States on April 26, 2019, in IMAX and 3D.
Germain Lussier of io9 spoke on the approach Marvel might have to take in marketing the film, given the end of Infinity War, which sees many established characters die. He questioned if those characters would appear on posters and in toy campaigns, and if the actors portraying them would participate in press events leading up to the film's release. Lussier felt Disney and Marvel could focus on the original Avengers team members, who make up the majority of the living characters, but noted it would be more beneficial to show the return of the dead characters, which would "build a mystery and curiosity about how they come back. It could create a whole new level of interest about the film while having all the stars front and center, as they should be". In June 2018, Feige spoke to this, stated that these dead characters would not be featured in any marketing for the film, though the decision regarding that could change. He presented a behind-the-scenes video from the film at CineEurope, and said that the official marketing campaign for the film would begin at the end of 2018 with the announcement of the film's title then. In early December 2018, ahead of the first trailer's release, Graeme McMillan of The Hollywood Reporterspoke to the "fevered anticipation" surrounding it. McMillan felt what was so remarkable about the anticipation, was that it was mostly "fan-created, without noticeable direction from Marvel or the filmmakers involved" and that the amount of knowledge surrounding the film without any type of promotion was "a kind of brand awareness that most studios would kill for". Because of this, McMillan urged Marvel not to release any trailers for the film since "the advanced level of enthusiasm that's already out there for the movie... is only likely to build as it gets closer to" the film's release. That said, he added the eventual release of the trailer would take away the "Schrödinger's cat-esque position... it currently enjoys" as it was "almost guaranteed to disappoint fans, who have by this point built up their own personal trailers filled with whatever moments are essential to their enjoyment of a good teaser". Also in December, Audi confirmed that its Audi e-tron GT Concept car would make an appearance in the film.
The first trailer for the film was released on December 7, 2018. Dustin Sandoval, the vice president of digital marketing for Marvel Studios stated the marketing team "actively made the choice not to include the title or hashtag of the movie in our trailer posts so fans could see it at the end reveal without it being spoiled". Richard Newby, also of The Hollywood Reporter felt, while not much new was revealed in the trailer, it "offers a somber glimpse of a universe made unrecognizable" and lets the viewer "sit, rightfully so, with the ending of Avengers: Infinity War and our questions of loss". Newby also noted how the trailer "calls back to beginnings of the MCU... [as] the visual language used in the trailer does a great service by highlighting these characters' humble beginnings", and concluded it leaves viewers with "just as many questions as we had before". Austen Goslin of Polygon pointed out that the title not only references a line Doctor Strange tells Tony Stark in Infinity War, but also a line spoken by Stark in Avengers: Age of Ultron. Goslin, who felt this was "probably [not] an accident", said, "The scene surrounding this line in Age of Ultron is one of the most important ones in the movie. Things look dark, and the group of heroes face an enemy they don't think they can defeat." As such, the Endgame trailer "mirrors this perfectly" and "shows us that the Avengers' two most prominent characters are who they've always been: Iron Man, a pessimist who keeps fighting no matter how hopeless things look, and Captain America, an optimist who believes that nothing is hopeless when the world's heroes fight together".
12.12.2018 | Hollywood Releases's blog
Cat. : FILM