My DORITOS Superbowl Commercial Contest Entry

Here is the link to the commercial I submitted to the DORITOS Superbowl commercial contest. I would be pleased to have you take a look and rate it.

https://www.youtube.com/doritos?x=us-en_submissionsphase_12437_

Here is the underlying rationale, if you care to read it:

It is basically a silent movie with music.

My personal project goals where, it had to be:

-           Different

-           Simple

-           Fast

-           With sexual innuendo

Different – 99.9% of the completion is going to do their DORITOS joke du jour, so I didn’t want to go there. Different is better.

Simple – lowest possible production cost, like zero

Fast – I started 44 hours before the deadline and finished 12 hours before the deadline and I did some 5 or so different versions

Sexual Innuendo – sex sells and is not the “joke du jour” that others will use so it will be different. If DORITOS wants the joke then I was wrong. If they want something different, I may have eliminated 99.9% of the competition. I think different is better, but they are the judge.

Thank you,

Jim Hawk