MySpace, the world's leading lifestyle portal, today announced the launch of a dedicated video community to debut online theatrical trailers for film releases. The new video community, MySpace Trailer Park (http://www.myspace.com/trailerpark), opens in collaboration with Lionsgate (NYSE:LGF), the leading independent filmed entertainment studio renowned for the Academy Award(R) winning CRASH, the hit SAW franchise and the upcoming HOSTEL PART II. The first trailer premiere is for the raucous comedy "Good Luck Chuck" starring Dane Cook and Jessica Alba, in theaters nationwide on August 24.
"We expect millions of Americans will come to Trailer Park to check out the industry's best movie trailers," said Chris DeWolfe, CEO of MySpace. "The demand on MySpace for premium video content is off the charts and we expect Trailer Park to speak to users who want to discover and virally share these videos."
Trailer Park will further enable movie studios to connect with a film's fanbase on MySpace prior to its theatrical release. Content will premiere on Trailer Park 3-6 months prior to a film's theatrical release and a few months prior to the movie's MySpace profile launch. All trailers posted to Trailer Park will enable users to attach the content to their own profiles to share with friends and fans. All friends of the profile will receive bulletins alerting them that a new trailer has been added to the community.
The launch of Trailer Park marks the first time MySpace has created a dedicated content community for a specific genre of video. In addition to Trailer Park's debut with the Lionsgate film "Good Luck Chuck," the profile will also feature other trailers recently debuted on MySpace. Trailers now playing on Trailer Park include "The Condemned" (Lionsgate), "Kickin' It Old School" (Yari Film Group), "The Land of Women" (Warner Bros. Independent), and "The Invisible" (Buena Vista Pictures).
"MySpace is constantly coming up with new and fresh ways to help us make positive impressions on their community. We're thrilled to be the first to park our trailer (for 'Good Luck Chuck') in the Trailer Park - because we're sure we'll get the best spot!" said Tim Palen, Lionsgate Co-President of Theatrical Marketing.
"Good Luck Chuck" stars Dane Cook (Employee of the Month) as Charlie, a successful dentist who becomes a wildly successful ladies man, thanks to a bizarre childhood curse.
Directed by Mark Helfrich and written by Josh Stolberg, "Good Luck Chuck" is scheduled for wide release on August 24th. The producers are Michael Karz, Brian Volk-Weiss and Barry Katz. More information is available at the film's website, http://lionsgate.com/goodluckchuck.
The launch of Trailer Park comes on the heels of the recent partnership with Michael Eisner's new independent production studio Vuguru to air Prom Queen, a scripted mystery series told in 80 episodes that premiered first on MySpace. Each episode airs on the show's official profile (http://myspace.com/promqueentv) twelve hours before being released on any other website and series characters will incorporate video diaries and plot secrets into their individual MySpace profiles.
As one of the most popular video platforms on the Web, MySpace Video is a community-driven experience that blends premium, user generated, and original content. The debut of Prom Queen and Trailer Park continues the high volume of upcoming product and content developments for MySpace Video.
10.04.2007 | Editor's blog
Cat. : Advertising Barry Katz Brian Volk-Weiss Buena Vista Business Business Chris DeWolfe Dane Cook Entertainment Entertainment Good Luck Chuck Human Interest Human Interest Jessica Alba Josh Stolberg Labor Labor Law Law Lionsgate Mark Helfrich Marketing Michael Karz Myspace Myspace Technology Technology the Academy Award The Condemned The Invisible The Land of Women Tim Palen Tim Palen Trailer Trailer Park, Inc. Visual arts Warner Bros. Yari Film Group