The Sundance Film Festival has become a favorite for the launch or promotion of new products. This year, Ralph Lauren introduced their newest fragrance line, “Big Pony”, with a live performance by OneRepublic at The House of Hype LiveStyle Lounge. OneRepublic rocked out in the small, packed bar of Cisero’s where the crowd went crazy at the chance to see them so up close and personal.
Ralph Lauren reps passed out four different scented bracelets (clever) for the crowd to bring home to commemorate their night out with Ralph Lauren and OneRepublic. The four new scents are numbered from 1-4 and named by color (Blue, Red, Green and Orange).
-By Dianna Renée & Michael Korbic
02.02.2011 | Sundance's blog
Cat. : 2011 bar of Cisero’s Big Pony CDATA Cisero’s dianna renee Dianna Renée Fashion festival Fragrances House of Hype Hype LiveStyle Lounge Lauren LiveStyle Lounge Michael Korbic OneRepublic OneRepublic Ralph Lauren Ralph Lauren sundance Sundance the SUNDANCE Film Festival