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Cathy Rush

facebook promotion campaign for The Mighty Macs

For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie."If you know what a Facebook user's favorite films have been ...

IFFF Defines the Family Film Genre

Great Stories Bring Families Together The International Family Film Festival (IFFF) is coming to “the lot” at the world famous Raleigh Studios in Hollywood, 5300 Melrose Avenue, February 26th – March 1st, 2009 with a plethora of premiers and international debuts. Not only are select films being screened from around the world, but IFFF has introduced a new ratings system: CH – Children 12 and under GA – General Audience ...