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facebook promotion campaign for The Mighty Macs

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For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie."If you know what a Facebook user's favorite films have been ...

IFFF Defines the Family Film Genre

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Great Stories Bring Families Together The International Family Film Festival (IFFF) is coming to “the lot” at the world famous Raleigh Studios in Hollywood, 5300 Melrose Avenue, February 26th – March 1st, 2009 with a plethora of premiers and international debuts. Not only are select films being screened from around the world, but IFFF has introduced a new ratings system: CH – Children 12 and under GA – General Audience ...
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