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BP marketing budget exceeds $ 1 million per week

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America wants revenge on BP after the Gulf of Mexico oil spill occurred. There was so much damage done to jobs, tourism and also the ecological balance causing everybody to want the oil giant to pay. BP's TV advertising is costing them $ 1 million a week, reports the London Telegraph. BP's image to the world is much better with this. Unfortunately, the U.S. House of Representatives' Energy and Commerce committee expects more of BP. Article resource - BP advertising spending budget exceeds...

Tallgrass Film Festival to honour MPAA' s Dan Glickman

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Dan Glickman, Chairman and CEO of the Motion Picture Association of America (MPAA), former U.S. Secretary of Agriculture, Kansas Congressman and Wichita native, will be honored with the Ad Astra Award at the 2008 Tallgrass Film Festival. The MPAA serves as the voice and advocate of the American motion picture, home video and television industries. The Ad Astra award, named for the State motto, “Ad Astra Per Aspera”, or “To the stars through difficulty” is presented each year to an indivi...

PR campaign for "An Inconvenient Truth" voted best campaign

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For their overwhelmingly successful efforts to promote and publicize the critically acclaimed Academy Award-winning documentary, "An Inconvenient Truth," Megan Colligan, Paramount Vantage executive vice president of Publicity and Promotions; Buffy Shutt, Participant Productions executive vice president for Marketing; and Michael Feldman, Glover Park Group founding partner, received the Public Relations Professional of the Year award from the 31,000-member Public Relations Society of America (PRS...

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