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Poster Cannes 2014


L’AFFICHE DU 67e FESTIVAL

 

 

Hervé Chigioni et son graphiste Gilles Frappier ont conçu et réalisé l’affiche de la 67e édition du Festival de Cannes à partir d’un photogramme tiré de Huit et demi de Federico Fellini, qui fut présenté en Sélection officielle en 1963.

 

Avec Marcello Mastroianni et Federico Fellini, c’est un cinéma libre et ouvert au monde que l’on célèbre, c’est redire l’importance artistique du cinéma italien et européen à travers l’une de ses figures les plus solaires.

 

« Son regard par-dessus ses lunettes noires nous rend complices d’une promesse de joie cinématographique mondiale, explique l’auteur de l’affiche. La joie de vivre ensemble le Festival de Cannes. »

 

Avec ses films, Marcello Mastroianni continue d’incarner ce que le cinéma a de plus innovant, anticonformiste et poétique. En découvrant l’affiche, Chiara Mastroianni, fille de l’acteur, a glissé ces quelques mots : « Je suis très fière et très touchée que Cannes, avec son affiche, ait fait le choix de rendre hommage à mon père. Je la trouve très belle et très moderne. Et je le trouve très beau et très moderne : une douce ironie et la classe du détachement. Tellement lui, quoi ! »

 

Le Festival de Cannes remercie Gaumont, ayant-droit du film. 

 

 

L’affiche du Festival 2014 est signée Lagency / Taste, Paris.

L’affiche est à disposition de la presse pour téléchargement sur le site officiel www.festival-cannes.com

 

L’identité visuelle du Festival 2014 est signée Bronx, Paris.

 

***

 

THE 67th FESTIVAL POSTER

 

 

Hervé Chigioni and his graphic designer Gilles Frappier have based the poster design for the 67th Festival de Cannes on a photogram taken from Federico Fellini’s , which was presented in the Official Selection in 1963.

 

In Marcello Mastroianni and Federico Fellini, we celebrate a cinema that is free and open to the world, acknowledging once again the artistic importance of Italian and European cinema through one of its most stellar figures.

 

“The way he looks at us above his black glasses draws us right in to a promise of global cinematographic happiness,” explains the poster’s designer. “The happiness of experiencing the Festival de Cannes together.”

 

In his films, Marcello Mastroianni continued to encapsulate everything that was most innovative, nonconformist and poetic about cinema. On seeing the poster for the first time, Chiara Mastroianni, the actor’s daughter, said simply: “I am very proud and touched that Cannes has chosen to pay tribute to my father with this poster. I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through!”

 

The Festival de Cannes thanks Gaumont, which owns the rights to the film.  

 

The 2014 Festival poster is signed Lagency / Taste, Paris.

 

The graphic charter of the 2014 Festival was designed by Bronx, Paris.

 

The poster is available for download for members of the press from the official site www.festival-cannes.com

 

 

 

***

Poster Cannes 2014
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