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The Nicolaas G. Pierson Foundation is the scientific bureau of the Party for the Animals. The NGPF’s goal is to conduct scientific research and increase public knowledge and awareness of social issues, most particularly with regard to animal welfare, animal rights, sustainability and nature. The NGPF explores and presents alternatives that can contribute to the realisation of a more pleasant, animal-friendly and sustainable society. In so doing, the Nicolaas G. Pierson Foundation endeavours to make existing scientific research and knowledge far more accessible to the broader public and to stimulate societal and political debate on such themes. In addition, the NGPF also initiates scientific research studies itself. As an intermediary between science, society and politics, the Nicolaas G. Pierson Foundation strives to provide both the public and political world with food for thought. The Foundation makes an important contribution to the social discourse on issues such as animal welfare and sustainability by publishing articles and reports, holding lectures and participating in debates. The much-discussed documentary Meat the Truth, which explores the impact of intensive livestock farming on global warming, is just one example of the activities that the NGPF has developed. Further to this, the Foundation supports the regional working groups of the Party for the Animals with respect to the development of activities such as thematic meetings and debates. The Nicolaas G. Pierson Foundation is primarily supported by private donations. In addition, the Foundation receives a governmental subsidy for its activities. The Foundation is managed by a board of governors; the director is an advisory member of this board.


Other languages or subtitles: 
Production country: 
Running time (In minutes): 
1h 74 min
Environnement / Nature
Digital / DVD
Student film: 
Meat the Truth
Production year: 
February, 2008
Film Credits
About the Director: 

Director of Meat the Truth is Gertjan Zwanikken (1959). He makes documentaries for Dutch television. Until 2004 he worked solely as a director. 5 years ago he started working as a camera man. He specialized in working as a self directing camera man. This resulted in a intriguing series about elderly suffering from Alzheimer’s disease in a unique home and a series about the pastoral work in a hospital. Next to this Gertjan Zwanikken has a lot of experience in making both smaller and bigger reports abroad, for television as well as companies. Most of the footage in Meat the Truth has been filmed by Gertjan Zwanikken himself.

Film director: 
Gertjan Zwanikken
Claudine Everaert & Monique van Dijk
About the Producer: 
Claudine Everaert is director, producer and TV-maker. She she studied journalism and runs her own production Company, Alalena Media Productions in Hilversum, The Netherlands. She worked on numerous successful TV programs for national television in The Netherlands. Claudine is the Executive Producer for Meat the Truth. Monique studied audio-visual journalism at Hogeschool Windesheim in Zwolle (The Netherlands), where she graduated in 2003 and worked at, among others, MTV Networks, At It Productions, Endemol Netherlands and Alalena Mediaproductions. She worked as researcher and producer on the first film the Nicolaas G. Pierson released, ‘Meat the Truth’. Monique is also a board member and one of the founders of the film- and multi media crossover festival, Amsterdam Film eXperience.
Claudine Everaert, Niko Koffeman, Dolf Jansen
Steve Armor, Gertjan Zwanikken, Dennis van Kouterik
Film photographer: 
Gertjan Zwanikken
Javier Vicenta Garcia, Ton von der Möhlen
Cast 1: 
Marianne Thieme
Film synopsis: 
The documentary Meat the Truth is the first major project undertaken by the Nicolaas G. Pierson Foundation. Meat the Truth is a high-profile documentary, presented by Marianne Thieme (leader of the Party for the Animals), which forms an addendum to earlier films that have been made about climate change. Although such films have convincingly succeeded in drawing public attention to the issue of global warming, they have repeatedly ignored one of the most important causes of climate change, namely: intensive livestock production. Meat the Truth has drawn attention to this by demonstrating that livestock farming generates more greenhouse gas emissions worldwide than all cars, lorries, trains, boats and planes added together. The Nicolaas G. Pierson Foundation chose to compile the best scientific information on climate change and livestock farming, which is presently available and to translate this for a broader audience. The film was produced by Claudine Everaert and Gertjan Zwanikken. The calculations on greenhouse gas emissions used in the film derive from and have been validated by the Food and Agricultural Organisation of the UN (FAO), the World Watch Institute, the Institute for Environmental Studies of the Free University Amsterdam and numerous other authoritative sources. Well-known Dutch celebrities, such as Anthonie Kamerling, Georgina Verbaan, Henk Schiffmacher, Yvonne Kroonenberg, Karen van Holst Pellekaan, Wim.T.Schippers and Dolf Jansen, participated in the making of the Dutch version of this documentary, which has already been deemed better than Al Gore’s An Inconvenient Truth by the science editors of the quality Dutch daily newspaper, the NRC Handelsblad. In the meantime, the Nicolaas G. Pierson Foundation has also produced an international version of Meat the Truth. This English language film is better tailored to an international public and uses calculations on the carbon savings that may be achieved by reducing one’s meat consumption based on American, rather than Dutch, examples. Many well-known celebrities, such as Pamela Anderson, Bill Maher, James Cromwell, Emily Deschanel, Tony Denison, Esai Morales, Megan Blake, Debra Wilson Skelton, Elaine Hendrix, Kate Flannery, Carol Leifer, Joy Lauren, Hal Sparks, Constance Marie, Kristina Klebe, Skyler Gisondo, Graham Patrick Martin, Greg Vaughan and Touriya Haoud Vaughan, participated in the making of the international version of the film. With this documentary, the Nicolaas G. Pierson Foundation hopes to make a contribution to the societal discussion about a more plant-based and thus also more animal-friendly diet and society. Moreover, the Foundation also anticipates that the film will provide a showcase for prominent scientific reports about livestock farming and climate change, which unfortunately have thus far proved inaccessible to the general public. The world premiere of Meat the Truth was held on 10th December 2007 in the Tuschinski cinema in Amsterdam. The international version of the film premiered at London's Odeon West End Cinema in Leicester Square on 19th May 2008 and has since also had its premiere screening in the USA at the Egyptian Theatre, Hollywood, LA during the Artivist Film Festival on 3rd October 2008.
Budget Range: 
Between $100 000 and $10 000
Technical infos
Technical infos
Original Film Format: 
Digital - other
Format Ratio: 
Film Sound: 
Video master available ?: 
Video Type: 
Digi Beta
Number of reels: 
Festival Selection, Awards...
Festival selection, awards or citation already received and other comments... :
Already selected in a Festival?: 
Festival selections: 

29th & 30th August 2009 1st International Movie Festival for Animal Rights, Curitiba, Brazil. Cinematica, 1174 Carlos Cavalcanti St.
22-25 July 2009 12th International Vegan Festival, Rio de Janeiro, Brazil
Marianne Thieme and Niko Koffeman will be speakers at the congress.
7th June 2009 Emisión Cero Film Festival, Madrid, Spain, 7pm + debate

5th-13th June 2009 Yilan Green International Film Festival, Taiwan

10th January 2009 7th Annual Wild and Scenic Environmental Film Festival, Oddfellows Hall, 216 Main St, Nevada City CA, USA. 1.30 pm
5th December 2008 Artivist Film Festival, Lisbon, Portugal

5th December 2008 Connecticut Film Festival, Bethel Cinema, Bethel, CT, USA. 2.20 pm

15th November 2008 Columbus International Film + Video Festival, aka The Chris Awards, The Film Council Of Greater Columbus, Columbus, Ohio, USA. Honorable Mention
10th-12th October 2008 Beauty without Cruelty, Animal Rights Film Festival, District Six Museum, Cape Town, South Africa
9th October 2008 Montana CINE Festival, Missoula, Montana, USA, 7pm

8th October 2008 Montana CINE Festival, Missoula, Montana, USA, 12pm

3rd October 2008 US Premiere: Artivist Film Festival, Hollywood, Los Angeles, USA

27th September 2008 Projet Écosphère Environmental Fair, Sutton, Quebec

Awards received: 
Honorable Mention, Film Council of Greater Columbus, USA Honorable Mention, 1st Animal Rights Film Festival, Curitiba, Brazil
Film distribution
Sales/distribution name: 
Nicolaas G. Pierson Foundation
PO Box 15277 1001 MG Amsterdam The Netherlands
Publicity Infos
Publicity contact: 
Nicolaas G. Pierson Foundation
publicity address: 
PO Box 15277 1001 MG Amsterdam The Netherlands
Publicity contact email: 
Trailer availble: 
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