Pro Tools
•Register a festival or a film
Submit film to festivals Promote for free or with Promo Packages + merger



Enjoy here the best of both worlds: Portal with Film & Fest News and Social network for the festival community.  

Since 1995 we connect films to festivals and document the world of festivals worldwide.
We offer the most comprehensive festival directory of 6 000 festivals, browse festival blogs, film blogs...and promote yourself for free.

User login

Who's online

There are currently 0 users and 41 guests online.

Reasons . . . to buy a ticket.

The production that seemed the most marketing-challenged this Spring was the transfer of reasons to be pretty, and playwright Neil Labute, to the big stage.

What were the reasons for a consumer to buy a ticket?  Especially in this market?

Well, unfortunately, as the grosses indicated since the show began previews, there weren't many (although I expect that will change, after last night's raves). 

Faced with no stars and a play with little buzz, the marketers turned to the script, smartly using the subject of the play itself to fuel a conversation engine. 

They started with an arresting ad campaign that used the image you see on this blog.  Hard not to take a second look, isn't it? 

They continued that theme through their online identity with a mini-documentary (with more arresting images) that plays on their site as soon as you sign on.  The name of the site, by the way . . .

Is the doc about the play?  The author?  The actors?  No. 

Perhaps knowing that what they had to work with in those categories might not stack up against the other 184 plays opening this Spring, the marketers chose a different pitch.  And what they ended up with is more creative, more unique, more of a conversation piece . . . and more likely to keep people on the site longer (Goal #2 of Internet marketing - for the other 2 goals, see next week's piece).  

I know I'm much more interested in seeing it now, aren't you?  And I'm not the only one.

When you're coming up with your marketing plan for your shows, take a honest look at your assets.  If yours don't stack up to the competition, don't try and compete.  Figure out what makes you unique and push it like you're out to make Salt 'N Pepa proud.

There's no guarantee it will work . . . but it's best shot you've got.

(The only thing I'd do differently with their campaign?  Well, they had naked people in the ad.  They had naked people in their documentary.  I'd have naked people on the street.  Seriously, that street teamer below should not be wearing any clothes - more likely to get attention, and more likely to be recognized as being part of their campaign.  And those signs will cover the good stuff from being seen anyway.)

Comments (4)

answer this topic

Multitudinous searches of the Essay pointed at experienced academic writing. I need to get know a way to choose a reliable academic writing company.


Your tutor wants you to submit term papers of high quality immediately? Do not get what to do? Just turn to top quality writing companies to buy Research Paper on Religion.

respond this post

It takes a long time to improve a writing skillfulness. But under some circumstances, different people are lack of time. If you are willing to save time and get the best quality reaction paper writing, you will search for the innovative writing service and buy essay right there. After this, your academic success is gained.

reply this post

I do guess that this is not bright solution to consume valuable time writing the customized research paper. Lots of people move easier way! They do not perform the lab report writing themselves. They just buy an essay online in the professional admission essay writing service.