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McFadden & McFadden PR is based in Santa Barbara, CA, and specializes in working closely with arts & entertainment companies, non-profits as well as food & beverage clients to create an overall image and/or design a publicity campaign for a specific event. For more than 25 years, this boutique PR firm owner has built an excellent track record and a great rapport with the media along with a strong reputation for results. Firm also works very well with larger out-of-town PR firms who need a local connection for their client or event. Maureen “Mo” McFadden loves the work she does which counts for a big part of her success. In addition, Mo has worked on both sides of the fence – as writer and press agent – giving her a highly qualified approach to presenting stories to the media.

"Remember journalists don't work for you. The media work for their audience. What they're looking for is value for their readers, viewers or their listeners. So always look for what value you can provide them...not what they can do for you."


Third Annual NatureTrack Film Festival - New Virtual Option for Rescheduled 2020 Fest

Third Annual NatureTrack Film Festival 

Unspools in Living Rooms 

October 9 - 18


New Virtual Option for Rescheduled 2020 Festival


Los Olivos, Calif. (July 30, 2020)— Dozens of documentaries and short films from 21 countries, in both live and animated form, will be screened virtually at the third annual NatureTrack Film Festival(NTFF). From exhilarating and adrenaline inducing, to wonderous and spectacular, from heart-breaking to hope-filled, discover inspiring stories from passionate filmmakers about the world we live in and share with the other animals on earth. Save the second week of October (10/9-10/18) for a film festival delivered to your home – the safest environment for our patrons during the Corona virus pandemic. All tickets previously purchased for the festival in March will be honored. 


Festival directors are saddened to have to cancel the live three-day event and move to a virtual-only festival, but given the current crisis, it is the only way to share all the incredible films. NTFF founder Sue Eisaguirre said, “In 2021, look for NatureTrack Film Festival ON TOUR, and in 2022 we will be back in person. We look forward to making our beloved town of Los Olivos pop in a most festive way and to celebrating the filmmakers whose passion leads the way.” 




Of special interest to conservationists -Goleta-based FLIR, a returning NTFF sponsor, has provided a two-minute short as a companion piece to the feature film Birth of a Pride. FLIR has been working with the World Wildlife Fund’s Wildlife Crime Technology Project to put an end to illegal poaching in Africa. FLIR’s infrared camera technology, paired with cutting-edge software,has become the newest tool to tamp down this rampant problem for the beloved majestic wildlife found on the African continent. NTFF’s producers wanted to give patrons a look at how thermal imaging is used in the wild. Making this presentation eventimelier, these thermal imaging solutions from FLIR are in use now at businesses, airports, and other places that can help screen for elevated body/skin temperature – a possible sign of COVID-19 infection. From public spaces such as airports and train terminals to federal buildings, private offices, and factories – deploying thermal imaging cameras for screening provides a more safe and secure environment for all.  


In the extreme adventure film By Handtwo Pismo Beach brothers paddle by hand from Alaska to Baja, unaided by anyone else, just the Higginbotham twins in a coming of age story with nature as their mentor. No motors to propel them, no support boats, their custom-made boards carried everything, and they paddled more than 2,000 miles with only director Kellen Keene's camera keeping them company. By Hand has been scooping up awards at film festivals this year; you don't want to miss what many are calling this year's "Free Solo."


The Lost Kings of Biokoby Oliver Goetzel, whose films have taken awards at the first two NTFF events, returns with another endangered species in his lens, one of the world's least-known primate species, the Drill Monkey. Off the coast of Central Africa lies Bioko, an isolated island covered by ancient rainforests and surrounded by dark ocean waters. Island folklore tells of a Drill king who ruled the island's forests, a place where Drills still play a critical role in the health of an ecosystem known to scientists as a biodiversity hotspot. The film takes on subjects most of the world is unaware of in Goetzl's quest to create a brighter future for the Drills through science and, most importantly, species protection. Oliver also created "Making of Lost Kings of Bioko," a special behind-the-scenes bonus short just for the NatureTrack Film Festival.  This twofer is a must-see.  


Another past NTFF award-winner, Matthias Mayr, goes to the Arctic's northernmost mountain range in the world for his  83° Ski the North.  Joined by adventurer Hauni Haunholder the two set off to ski the Arctic Cordillera and as the saying goes, “it's the journey not the destination” as the men encounter major athletic and filmmaking challenges. The Ellesmere Island location is home to arctic wolves, polar bears and native Inuit people who actively support the intrepid mountaineers. 


Bringing the personal story of Madame Kokoly to the NTFF, U.K. filmmakers Garth Cripps and Paul Antion capture a wide-angle look at the world’s marine environment through the close-up story of a traditional Vezo fisherwoman in Madagascar. Living in extreme poverty, Madame Kokoly reflects on her personal losses and life experiences, and the ocean she fishes which is changing beyond her control. Female only voices are represented in this heartbreaking film. Kokolyis a short documentary film, produced by Blue Ventures, and supported by Stories of Change, a project of the Sundance Institute, with support from the Skoll Foundation


Getting down and dirty,Threats in the Northern Seasdirector Jacques Loeuille from France brings light to silent and deadly underwater witnesses from WWI and WWII – three billion tons, yes tons, of chemical and conventional bombs that lie at the bottom of the North and Baltic seas. Loeuille’s film examines the underwater stockpile of lethal munitions and takes on the cause of defending the survival of our vital oceans and seas. Why were these weapons dumped and are these massive watery caches of highly toxic ordnance an avoidable disaster? Sue Eisaguirre says she has discovered that NTFF patrons are “proactive people for our natural world, and this film will educate you about the dangers and natural disasters caused by climate change.” 


NTFF film categories are: Adventure, Animation, Biography, Conservation, Kids Connecting with Nature, Scenic, Student, and a special category, Outdoors & Out of Bounds. 


The entire list of participating films is posted on the festival website.   All-Access Passes, and single tickets are now available and may be purchased by going to the NTFF One hundred percent of the proceeds from the festival go to support the NatureTrack Foundation.  All tickets from the March 2020 dates will be honored. Cost for an All-Access "Virtual" Pass is $100.  Those who earlier purchased an in-person All-Access Pass, we suggest either sharing the pass with a friend, or donating the difference in cost to the NatureTrack Foundation as a much-needed gift.  


About NatureTrack Film Festival:


The 2020 NatureTrack Film Festival will be a virtual week-long celebration of nature and outdoor adventure through film. Los Olivos, California in the heart of Santa Barbara wine country, is where the festival was founded in 2018 by Sue Eisaguirre, who conceived the idea as an extension of, and fundraiser for, the non-profit NatureTrack Foundation which she started in 2011. NatureTrack introduces schoolchildren to outdoor spaces from the seashore to the inland oak woodlands of Santa Barbara County by providing cost-free outdoor field trips. Since it began, NatureTrack has provided more than 22,000 outdoor experiences for school-aged students. More information about NatureTrack Foundation can be found at






Festival Trailer           




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About MediaPro21

McFaddden Maureen
(McFadden & McFadden PR)

Maureen “Mo” McFadden is sole owner of McFadden & McFadden P.R. based in Santa Barbara. The public relations firm specializes in working closely with the clients to create an overall image and/or design a publicity campaign. Loving the work she does is a big part of her success. Theatre, dance, music, film and television were the genres where Maureen honed her craft. She has also worked on both sides of the P.R. fence – as a writer and press agent – giving Mo the highly qualified approach to presenting stories to the media. In business in Santa Barbara since 1992, McFadden & McFadden P.R. is pleased to say the results it has generated for clients over the years have made a difference in many lives and businesses throughout the region. Recognized as a leader in the arts & entertainment arena, the small firm is agile enough to flex with the changing times and now provides P.R. services to educational and environmental organizations, wineries and restaurants, plus fine artists, museums and galleries.


Long-term PR campaigns here in Santa Barbara have included serving as Communications Director for The Lobero Theatre Foundation (‘92-‘01), providing a multitude of services – press on all shows, corporate and educational aspects, community outreach, cross-promotional tie-ins, in addition to the Capital Campaign, photography and as performer liaison; at Santa Barbara Int’l Film Festival (‘99 –‘06) she handled all local media and independent filmmakers, inaugurated and executive produced the festival’s daily TV show with SB Channels (‘03-‘06) , in addition to directing a staff of more than 50 volunteers.


McFadden’s contacts in the media extend across the world. Working at the Cannes International Film Festival as Mediatek’s Director of Operations, (‘99-‘01) she oversaw the intern staff and was responsible for placing stories on the high tech entertainment firms exhibiting at the MITIC* Pavilion. Partnered with Mediatek president Rex Weiner, as the foreign press team, they were very successful in placing breaking stories in all forms of media.


Maureen is also a published photographer to On Location magazine, Santa Barbara News Press, Santa Barbara Magazine, Santa Barbara Independent, MITIC & numerous polo websites from when she handled PR for the Santa Barbara Polo & Racquet Club (03-06). She hosted her own one-hour interview show on the Thousand Oaks NPR station KCLU-FM called Backstage Pass from January ‘98 through July ‘99. She also produced the weekly radio show The Third Age, with host Dr. Peter Brill for two years. Maureen has served on the boards of The Rhythmic Arts Project (TRAP), BOXTALES Theatre Company, The Board of Governors for Theatre LA, Board of the Irish American Historical Society (SB), Greater Santa Barbara Lodging Assn., and the Santa Barbara Conference & Visitors Bureau and Film Commission. She received an Independent Theatre Award in 1995 for her groundbreaking work in establishing the local Performing Arts League and publicizing it. KTMS News Director Jim Sirianni of Rincon Broadcasting named her PR Person of the Year in ’06, while online magazine editor/publisher Bonnie Carroll named her PR Professional of the year in 2007.


As a staff writer (‘83-‘86) for The Hollywood Reporter in L.A., she inaugurated the column People on the Move. Mo also worked for the largest entertainment P.R. firm in the world, Rogers & Cowan, as well as the smaller boutique publicity firm Hanson & Schwam. Some of her clients at the latter included Julie Andrews, Blake Edwards, Harold Robbins, Jimmy Komack and Jerry Goldsmith. At R&C, she represented the TV shows Gimme a Break, Mr. Belvedere, and Hour Magazine along with countless pilots that were never picked up.


As a guest speaker on the subject of PR & Marketing, McFadden has an excellent public speaking record. She volunteered her time to the W.E.V. classes (Women’s Economic Ventures) for more than 15 years, has spoken at UCSB’s Communications Assn., local High School Career Days as well as Women In Communications, local AIAA membership and Santa Barbara’s Salon.


Pro-Bono PR work done here in Santa Barbara includes: TRAP, Boxtales Theatre Co., Santa Barbara Breast Resource Center, Act Up Productions, American Cancer Society, Digital Days, S.O.S./Share Our Strength, Foodbank of Santa Barbara, Contemporary Arts Forum, SB High School Dramatic Arts Department, Dos Pueblos H.S. Theatre Dept., Laguna Blanca School and many more. While in L.A. she did pro bono PR for the Wildlife Waystation for more than five years, and two campaigns for LIFE/Love is Feeding Everyone with spokespersons Valerie Harper and Dennis Weaver.


A Santa Barbara resident since 1989, Mo honors her son Eli as well as her late father, Edward McFadden, who was a First Lieutenant in the Army during World War II and a public relations officer, by naming the firm McFadden & McFadden.


*MITIC = Marche International des Techniques et de l’Innovation du Cinéma
International Market for Innovations and Technology in Cinema

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