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Future of Cinema

The Series came to life in Cannes 2007 was followed by events and panels every year since, in Cannes then Locarno.
What Is the Future of Cinema? Few know, some Share: we dare do both!

Check the video transcript of the panels in Cannes and Locarno

The Locarno Festival dailies
More on Cannes Festival at: Cannes in English, Cannes image gallery, Cannes in French


Future of Cinema May 23 Panel: panelists Bios

Panelist Bios:
Ana Serrano
Ana Serrano is the Director of CFC Media Lab, a world-renowned new media research, training and production facility created in 1997 at Norman Jewison’s CFC (Canadian Film Centre).

As director of CFC Media Lab, she provides strategic leadership, fiscal development, program design and creative direction for all of the Centre’s new media initiatives, including the development and production of a diverse range of critically acclaimed interactive narrative prototypes.
In 2003, Ana was recognized for her contribution to Canada’s new media industry with three Canadian New Media Awards including Industry Advocate of the Year, New Media Educator of the Year and New Media Visionary. In addition, she was selected to be the sole Canadian expert panel member for the 2003 and 2005, World Summit Awards, part of the United Nations’ World Summit on the Information Society.
She has also co-developed the Bell Globemedia Content Innovation Network, a partnership with the Banff Centre for the Arts and L’INIS, thus founding the Interactive Project Lab, a unique alliance of knowledge, resources and funding fostering the creation of innovative projects and viable start-up new media companies.
In 2000, Ana produced the Great Canadian Story Engine Project, a national tour and bilingual website that serves as an interactive storytelling community where all Canadians can share personal stories about their experiences in Canada.In 2004, she created Canada’s first interactive feature film program designed to create, develop, produce, distribute and market long form interactive narrative works.
Ana is currently producing the Interactive Narrative Feature Program’s (INFP) first project, in co-production with the National Film Board.
Named one of Canada’s 100 Canadians to watch in McLean’s Magazine, Ana is active on the boards of Artscape, Laidlaw Foundation, M3F, and several start-up companies focussed on interactive entertainment and adjudicates awards for the Webby, Resfest, CNMA, and others.
She teaches at York University’s Communication Studies Department and frequently speaks at new media and film festivals throughout the world about the emerging realms of interactive art and entertainment.

About CFC Media Lab:
Created in 1997, CFC Media Lab (formerly Habitat New Media Lab) provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners.  An internationally acclaimed and award-winning facility, graduates of CFC Media Lab emerge as leaders in the world of interactive media and launch careers as new media producers, interactive media designers, business development professionals, and creative entrepreneurs.

The CFC Media Lab TELUS Interactive Art & Entertainment Program
(IAEP) is Canada's first post-graduate training and production program based on a philosophy that compelling content is created though a collaborative process harnessing a wide range of creative skills and talents.
Team-based, self-directed and project-driven, the TELUS IAEP merges collaborative exploration with the fundamentals of new media, with a particular emphasis on narrative theory and storytelling. Residents learn from a variety of perspectives including academic, industrial, artistic, technological, and practical.

Interactive Project Lab 
The Interactive Project Lab incubates select new media companies with innovative projects by providing strategic mentorship, professional development, and production support at the Banff Centre's Banff New Media Institute (Banff), the CFC's Media Lab (Toronto), and L'Institut national de l'image et du son (Montreal).
To find out more about please visit:

Interactive Narrative Feature Program 
Launched in 2003, CFC Media Lab created the Interactive Narrative Feature Program (INFP) to experiment with the creation, development, production, financing, marketing and distribution of interactive feature films. Inspired by CFC Media Lab's interactive prototypes, the INFP seeks to build Canadian capacity and talent in interactive narrative production.
The nature of the interactive films produced from this initiative interrogates story, narrative structure, the relationship between time, space and meaning, and how audiences participate in meaning-making. The platform of choice varies depending on the subjects explored, but will include DVD-video, gaming consoles, mobile, the Web and interactive television, and a combination of the above. The intention is to create compelling experiences that radically insert audiences into the meaning-making process of storytelling in its purest form.

Michael Peyser U2 3D Producer

Michael Peyser is an accomplished producer of both major studio movies as well as cutting edge independent films.  He has spent his career mastering the challenges of the film industry both as a producer and a studio executive.

Most recently he produced Imagining Argentina starring Antonio Banderas and Emma Thompson under the direction of renowned British writer/director Christopher Hampton (Dangerous Liaisons, The Quiet American). 
Among his extensive credits, Michael has produced a wide range of commercially and critically successful films, including: Ruthless People (with Bette Midler and Danny DeVito); Big Business (with Bette Midler and Lily Tomlin), and the children’s classic Matilda directed by Danny DeVito.   He also produced the comedies The Distinguished Gentleman starring Eddie Murphy; Camp Nowhere with Christopher Lloyd, and The Night We Never Met with Matthew Broderick and Annabella Sciorra.   He was the producer and executive producer respectively of Hackers and Desperately Seeking Susan - hip, edgy thrillers that featured the breakthrough performances for both Angelina Jolie and Madonna.

Michael launched the cult classic comedy Haiku Tunnel which premiered and was snapped up for distribution at the Sundance Film Festival.  SLC Punk! – a Sony Classics indie hit – also made its debut at Sundance.

He worked for many years with Woody Allen, first as a production supervisor on Manhattan then as production manager on Stardust Memories and became Associate Producer on the following acclaimed Allen pictures: The Purple Rose of Cairo,  Broadway Danny Rose, Zelig, and A Midsummer Night’s Sex Comedy.  He was executive in charge of production on the huge hit comedy Arthur (starring Dudley Moore and Sir John Gielgud in his Oscar-winning performance).  Early in his career he worked on Milos Forman’s musical Hair and the classic thriller Marathon Man.

Michael has also been a motion picture executive and was the founding Senior Vice President of Hollywood Pictures at Disney where he supervised creative development, production and a broad release schedule for an extensive slate of films.

A New York native who makes his home with his wife and two daughters in Los Angeles, he enjoys the challenges and camaraderie of filmmaking and embraces all aspects of managing the creative endeavor.

Aviva Silver, European Commission
Aviva Silver is Head of the MEDIA Unit in the Directorate General “Information Society and Media” of the European Commission. She is responsible for the MEDIA programme and media literacy.
She has worked for the European Commission since 1993, initially in Directorate General “Internal Market”, where she dealt with media issues. From 1997-2002 she worked in Directorate General “Education and Culture”, where she was responsible for different aspects - legislative, regulatory, competition and economic - of the formulation of European policy and the application of Community law in the media sector, in particular as regards cinema, and television.
More recently, she has been responsible for the elaboration, implementation and co-ordination of legal and policy developments for support to the European audiovisual sector in Directorate General “Information Society and Media”.
Aviva is a graduate of London University, and a member of the UK Bar.

Alki David
Alki David was born in West Africa in 1968 to a Greek trading and shipping family. To date what has happened to him is nothing less than a fantastic journey.
His colourful experiences include a voluntary bout in the British armed forces, lab analyst for Coca Cola, as a fish farm labourer, water-ski instructor, PADI scuba instructor and radio jock.
Having graduated London's prestigious the Royal College of Art and relocated to California in 1991, Alki owned and operated a post-production facility called Beverly Hills Video Group.
Having sold his interest in BHVG, Alki returned to his London home in 1998. He then started a joint venture with ICM Europe's Chairman, Duncan Heath. This joint venture includes a television production company and what is now London's hottest modelling Agency, ICM Models.

In the past three years has Alki set up an independent Rock label, which he distributes through Universal Music UK. He has also partnered with Matt Rhodes and Judd Payne in hot Hollywood indie shingle Persistent Pictures.

His love for Film and Television has not dwindled. Most recently in 2004 Alki acted in a starring role for TNT's hit mini-series, The Grid. Alki's love for the style of Italian Cinema, led him to write produce direct and star in the much acclaimed, Greek co-production The Freediver.

When you meet Alki you will find a calm self-assured pinnacle of strength. Beneath that calm exterior is an incredibly creative and dynamic personality to whom most are instantly, drawn to.

In 2006, Alki launched 111 Pictures Ltd is a UK-based independent production and international sales company. A partnership between filmmaker, actor and business tycoon Alki David and veteran film producer Elliott Kastner.

In 1995 he founded BIOS (Ancient Greek for Life), a non profit marine conservation agency which performs massive underwater cleanups all over Greece and whose members lecture at the high-school level as to the importance of maintaining a healthy marine environment.

BIOS sponsors and organises World Record Freediving events on Alki's Greek island home of Spetses.

Malo Girod de l'Ain, CEO was founded in 1995 by Malo Girod de l'Ain, who created the first official website for Cannes International Film Festival and went on to develop the Internet's leading website for film festivals.

Previously, he was involved in the computer software industry for more than 10 years. He held VP and President positions in venture capital and software publishing companies and was a management and data processing consultant in New York and Paris. He holds a doctorate in engineering in addition to a law diploma.

Alain Coiffier
Alain Coiffier is President Panavision France

Bertrand Decoux: Eastman Kodak Company
Regional Business General Manager & Vice President Entertainment Imaging. European, African & Middle Eastern Region
Bertrand Decoux currently serves as regional business general manager and Vice President, Entertainment Imaging, European, African & Middle Eastern Region, Eastman Kodak Company. In that position, he runs all EI products and services businesses in that region, with direct operations in each countries.

Prior to his current appointment, Decoux has served as general manager, Entertainment Imaging Services and Vice President, Entertainment Imaging, out of EI headquarters in Hollywood, CA. In that position, he led a Strategic Product Group within EI, focused on expanding Kodak’s participation in the digital post-production services industry. Entertainment Imaging Services comprises leading post-production companies – Laser Pacific Inc. and Cinesite Europe Ltd. – as well as a network of services operations in Emerging Markets around the world.

During his career at Kodak, Decoux held a broad range of senior management positions, serving in Finance, Manufacturing, Operations, and Sales & Marketing and building a global experience through multiple international assignments.

Bertrand Decoux, French native, is a graduate of the “Ecole Polytechnique - France”. He is based at Kodak’s Entertainment Imaging European headquarters in Geneva.

Bruno Chatelin
Bruno is a former advertising Agencies executive and film ditsributor.

He has been in charge of the launch of over 250 films during his tenure as Marketing Director and Managing Director for Columbia TriStar Films and Twentieth Century FOX.
In 1995 he initiated and managed the joint venture between French major UGC and FOX and led it to the leading position in the french market. Mr. Chatelin brings experience in promotional strategies for interactive media.
He has created two commercial websites for small-business entrepreneurs (individuals working from home, or companies with fewer than 10 people). He co founded the and websites
He holds an MBA from HEC (École des hautes études commerciales).
He is a voting member for Cesar academy, European Film Academy and co chair of Hollywood European Awards.
He has served in a couple of festival juries. 
He has also launched a consultancy on online marketing for entertainment.


Comments (1)

Bruno Chatelin In my own

Bruno Chatelin
In my own words My brief bio data:
1. Worked as Account Director with International Advertising Agencies Publicis, Masius, JWT...
2. Then a Film Distributor with US Majors (Columbia TriStar Films France and UGC FOX Distribution) Marketing Director and General Manager.
3. Internet Entrepreneur launched 2 web companies. promovare seo

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About Future of Cinema

Chatelin Bruno


This blog explores the future of Cinema, from production to Distribution.

Future of Cinema Salon returns to Cannes 2011 after its successful 2007 introduction and following installments in Cannes and Locarno.

CONVERSATIONS ABOUT THE FUTURE OF FESTIVALS Wednesday May 15th, 2011, The Estonian Pavilion, 3:00PM - 8:00PM
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