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The 16th Annual Hola Mexico Film Festival announced the 2024 winners of this year’s Audience Awards

The 16th Annual Hola Mexico Film Festival, presented by the "2025 Toyota Camry,"  announced the 2024 winners of this year’s Audience Award, “Soy Lo Que Nunca Fui” by Director Rodrigo Alvarez Flores and the Tomorrow’s Filmmakers Today Audience Award, “Onnamusha" by Director Ryan Lopez.

Both films have achieved the top position by garnering the maximum points in the audience award vote, confirming their popularity and appreciation among the viewers.

The festival featured 20 films and 17 short films from its filmmaker-focused program Tomorrows Filmmakers Today.  Held in Los Angeles, the annual HMFF has become a staple in the City of Angels, claiming the title of the largest Mexican cinema festival organized outside of Mexico.

Director Rodrigo Alvarez Flores received the most audience votes for the film “Soy Lo Que Nunca Fui”, learn more about the film here: https://www.holamexicoff.com/soy-lo-que-nunca-fui/.

After receiving the most audience votes, “Onnamusha” by director Ryan Lopez took home the festival’s Tomorrow’s Filmmakers Today award for best short entry: https://www.holamexicoff.com/tft/.

All award winners will receive a cash prize & a trophy.

"Through our work with the Hola Mexico Film Festival, we continue raising awareness of the myriad important contributions made by Mexican filmmakers. This event provides an avenue for specifically highlighting and recognizing the Mexican cinematic tradition while offering increased exposure to up-and-coming talent and the next wave of influential work,” said Samuel Douek, Director of Hola Mexico Film Festival. "I am thrilled to offer the festival experience to our fans and followers. Thanks to all who joined us, and congratulations to this year's winners; and of course, a huge thank you to Toyota for supporting our efforts!"


About Hola México Film Festival:
Founded in 2008, Hola Mexico Film Festival, the largest Mexican Film Festival outside of Mexico, strives to highlight the best and brightest talents in Mexican cinematography. Spanning comedies, dramas, horror films, and documentaries, the festival showcases high-quality films in a festive atmosphere in conjunction with exclusive parties and outdoor concerts.

Samuel Douek, Founder & Director of the HMFF earned his bachelor’s degree in marketing from Mexico City's Anahuac University and his master’s degree in Event Management in Sydney, Australia, where he founded Hola Mexico Film Festival. The festival has since grown into the largest of its kind outside of Mexico and is now a celebrated, yearly tradition held in the capital of the worldwide film industry, Los Angeles, CA.

About Toyota:
Toyota (NYSE: TM), the creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.). 

Over the past 65 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 12 manufacturing plants. By 2025, the company’s 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.

Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.6 million cars and trucks (more than 2.2 million in the U.S.) in 2023, of which more than one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

Watch the 2024 promotional video: 

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