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Established 1995 filmfestivals.com serves and documents relentless the festivals community, offering 92.000 articles of news, free blog profiles and functions to enable festival matchmaking with filmmakers.

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"Ricochet", a short film by V. Sarah Gurevick, won the "Cinemamondo" Award,

"Ricochet", a short film by V. Sarah Gurevick, won the "Cinemamondo" Award, which valorizes and signals works that promote intercultural dialogue.

The awarding of this recognition, on 14 July, was an occasion to present the "Cinemamondo" project, recently launched by MEDIA Salles, the initiative that since 1991 has been operating in the cinema exhibition sector, with the support of the MEDIA Programme and of the Italian Government.

The "Cinemamondo" project, which has the support of the Italian Ministry of Social Solidarity, combined the analysis of the viewing habits of audio-visual products by immigrant communities in Italy - a field as yet unexplored - with the realization of educational activities aimed at secondary school students, using films as a territory for knowledge – sharing and meeting between different cultures, which are ever more present in schools.

The initial phase of these initiatives, which was carried out with the collaboration of the Vigorelli Professional Training Centre of the Province of Milan, involved three Milan-based high schools in a first series of workshops titled "Faraway, so close! The world gets together in the cinema".

The same students who participated in these workshops were also the jury of the Cinemamondo Award on its debut. Their work of selection, which was hosted by the Centro Sperimentale di Cinematografia - Lombardy Department seat, worked with the short films of the new section of Filmvideo Montecatini "Lo sguardo d’Europa", whose theme this year is dedicated to "Migranti".

The awards ceremony was opened by the screening of the "Cinemamondo" video presentation, created from photographs by Rosa Celorio, a student of the Bauer Professional Training Centre, with the collaboration of the Vigorelli Professional Training Centre.

Jens Rykaer, the MEDIA Salles President, in his message destined to the participants of the awards ceremony, expressed his «great satisfaction for the interest shown towards this new MEDIA Salles initiative, which saw the collaboration of traditional and prestigious institutions in the field of professional training and cinematography».

Rykaer also reminded how the aims of "Cinemamondo" represent an ideal continuation of the goal that MEDIA Salles posed itself at the beginning of its activity, synthesized by the campaign "Europe gets together in the cinema", that had involved thousands of European screens. «Since then, 15 years have passed, that not only saw the enlargement of the European Union from 12 to 27 members, but also the multiethnic and multicultural transformation of European society: cinema, thanks to the force of its language of images and its capacity of representing new realities, constitutes an extraordinary instrument for reaching the goal of unity in diversity».

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Chatelin Bruno
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