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Norwegian Launches World’s First Female-Driven In-Flight Comedy Channel NEW YORK CITY

Norwegian Air Shuttle ASA

Norwegian, the World’s Best Low-Cost Long-Haul Airline and Airline of the Year 2017, today launched the world’s first female-driven in-flight entertainment comedy channel in an exclusive partnership with the online comedy platform PYPO, Put Your Pretty On. This is the first of many exciting milestones that will come from this partnership throughout this year.

The on-demand in-flight comedy channel will be onboard all of Norwegian’s Dreamliner-operated long-haul flights, including 45 routes from the United States. Comedy sketches such as ““Amy v Craig”, “Lady Sizes” and “Wedding Dress” features stars like Rose Byrne, Dan Bakkedahl and Damon Herriman.

The next step in the partnership includes the creation of exclusive content which will premiere on Norwegian in-flight entertainment system before it’s accessible on PYPO’s own platform.

“This is an exciting partnership for Norwegian as it focuses on providing even better entertainment onboard for our passengers. By joining forces with PYPO, we will be able to offer exclusive content and never before-seen opportunities, which we will be able to announce more details of in the coming months. We are thrilled that Stephanie Laing and her team will work with our creative team to create something extraordinary,” said Anders Lindström, Director of Communications USA, Norwegian, and project manager.

Stephanie Laing, who launched PYPO in 2015, directed her first movie, “Irreplaceable You”, which premiered on Netflix last month and streaming now. Laing is also an award-winning TV comedy producer and director (“Veep”, “Eastbound & Down” and “Divorce) with two Emmy® wins and eight nominations.

“We could not be more excited for our comedy channel to take flight with Norwegian as comedy is truly without borders. We hope to entertain passengers onboard in a different way with our unique approach to comedy. Our partnership with Norwegian will allow PYPO to take on new opportunities on a more global scale and highlighting female comedic talent to new audiences,” said Stephanie Laing, Founder, PYPO.

During 2017, the world’s fastest-growing airline launched 25 new routes out of the United States.

Upcoming launches from the U.S. include: Chicago to London (March 25); Austin to London (Mach 27); Denver to Paris (April 9); Oakland/San Francisco to Paris (April 10); Boston to Paris (May 2); New York/JFK to Amsterdam (May 7); Los Angeles to Milan (June 18); Los Angeles to Madrid (July 16); and New York/JFK to Madrid (July 18).

 

 

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