Poland’s biggest film event and one of the key festivals in Central and Eastern Europe has changed the name to T-Mobile New Horizons International Film Festival after the current main sponsor, the local mobile operator Era, has changed its brand to T-Mobile.

Since 2003, the festival was known as Era New Horizons but after introducing the global brand of T-Mobile to Poland in2011, Era was dropped from the name of the 11. edition of the Wrocław-based event. Now, the name of the key partner regains its place in the name of the festival.

Polska Telefonia Cyfrowa – the operator of the T-Mobile  brand in Poland - is one of the key sponsors of cultural, sport, educational and charity events in Poland. The T-Mobile New Horizons International Film Festival is one of its most important projects.

12. T-Mobile New Horizons IFF will be held on 19-29 July 2012. Part of the 12th edition will be a review of new Mexican cinema and a retrospective of its famous representative Carlos Reygadas. Other retrospectives include films by the Yugoslavian director Dušan Makavejev, Austrian director Ulrich Seidl and the avant-garde author Peter Tscherkassky.

Polish Days - a new industry event focused on presentation of the latest Polish films to an international industry audience will take place during the first weekend of the festival on 21-23 July 2012.