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eurocinemaPartners with Nordisk Film & TV Fond and Diva.AG To Roll Out The Red Carpet ForFirst Ever On Demand Film Festival

First Annual Scandinavian On Demand Film Festival To Debut To North AmericanVOD Audiences On May 1st

Miami,  March 3, 2011 - On Demand movie channel eurocinema (eurocinema.com)has joined forces with Nordisk Film & TV Fond (nordiskfilmogtvfond.com) andDiva.AG to create the first ever On Demand film festival, The First AnnualScandinavian On Demand Film Festival, set to debut to North Americantelevision audiences beginning May 1st, 2011. The announcement was made todayby Eurocinema founder and CEO Sebastien Perioche.

Now available in 36 million TV homes in North America, eurocinema has beendelivering gems from international and European cinema since 2005 on topplatforms, including Comcast, Time Warner, Charter, Cablevision, RCN, Verizonand DirecTV. The First Annual Scandinavian On Demand Film Festival marks thefirst time ever a film festival can be celebrated and enjoyed nationwide,accessible to cable and satellite viewers across North America, on demand oneurocinema.

"eurocinema is passionate about making the very best of international cinemaaccessible to film fans in all cities and towns across the US and Canada," saidPerioche.  "With the creation of this first on demand film festival, wecan begin to achieve this goal to unite film lovers everywhere, as we celebrateand explore the world of Nordic cinema."

"Our partnership with eurocinema marks a wonderful collaboration," added HannePalmquist, CEO, Nordisk Film & TV Fond. "We have been actively looking fora platform to showcase to North American audiences the award-winning but oftenoverlooked film titles from Denmark, Finland, Iceland, Norway and Sweden. eurocinemaproved to be the perfect fit."

The festival underscores the recent surge in popularity of Scandinavian films,including the blockbuster titles surrounding the Millennium Trilogy by Swedishauthor Stieg Larsson, which has received worldwide attention and acclaim. Filmsfrom the trilogy, "The Girl With The Dragon Tattoo," (BAFTA Award 2011, BestForeign Language Film) "The Girl Who Played With Fire" and "The Girl Who KickedThe Hornet's Nest" have grossed hundreds of millions in worldwide box office sales.Additionally, soon to open in American cinemas is the Oscar-winning BestForeign Film "In a Better World" by director Susanne Bier.

Beginning May 1st, eurocinema will premiere four critically acclaimed,contemporary Scandinavian titles, featuring such top names in global cinema asLena Endre and Michael Nyqvist (THE GIRL WITH THE DRAGON TATTOO), Bryan Brown(F/X, AUSTRALIA), Tuva Novotny (EAT, PRAY, LOVE; SLIM SUSIE) and ThureLindhardt (ANGELS AND DEMONS). Eight additional titles will be added in Juneand July, direct from their debuts on the international festival circuit. Filmscan be enjoyed on eurocinema On Demand for $4.99 - $6.99 US per title.

Event sponsor Nordisk Film & TV Fond will provide marketing and PR supportfor the festival. Eurocinema will develop a special online promotion at eurocinema.com,where film fans can vote for their favorites of the festival, and have thechance to win special prizes. More details regarding the promotion to beannounced soon.

Perioche added, ""This is the new generation of film festivals,representing incredible opportunities and exposure for both filmmakers andsponsors."  

The festival offers brand sponsors a unique platform to reach a targetedaudience of foreign film lovers. Additional sponsors will be announced shortly.

At launch, films will include:

LIMBO, Norway, 2010, Sonia with her two children arrive in Trinidad tojoin her husband Jo who is working as an oil engineer.  She is introducedto a homeless class of men who have the whole world as their workplace - andtheir wives, who follow them wherever their contracts take them. On the surfacethese women live lives in luxury with large houses and servants. The days areuneventful and blend together into an everlasting holiday, where the womennurse their superficial relationships over cocktails poolside - the perfectclimate for self-delusion. LIMBO is a film about love, betrayal and desperationin a country far from home - in a "coming-of-age" story for grown-ups. Aninternational cast including, Lena Endre (THE GIRL WITH THE DRAGON TATTOO),Australian actor Bryan Brown (F/X, AUSTRALIA). "Limbo features one ofthe strongest performances I've seen in quite a while". James McNally,Toronto (Film Festival) Screenshots.

SUDDENLY, Sweden, 2006. Overcome by grief and misplaced guilt, a fatherand his teenage son are living in the aftermath of the car accident that claimedthe lives of the mother and youngest son. On a peaceful island resort the twoseek support and explanation, each in their own way, to the incomprehensiblethat has happened to them. SUDDENLY portrays the complicated relationshipbetween father and son, and follows their path to reconciliation. An all-starcast including Michael Nyqvist (THE GIRL WITH THE DRAGON TATTOO), AnastasiosSoulis, Moa Gammel, Winner of 2 International film awards. "SUDDENLYhooks the viewer from start to finish. In a year that saw plenty of new Swedishfilms but few of real quality, this assured feature debut by writer-directorJohan Brisinger, opened on an encouraging note." Gunnar Rehlin, Variety.SUDDENLY was a box-office hit in Sweden as well as in Germany.

KINGS GAME, Denmark, 2005. Starting a new job as a political journalistat a leading newspaper, Ulrik Torp (Anders W. Berthelsen - starring inacclaimed Dogma films; MIFUNE'S LAST SONG and ITALIAN FOR BEGINNERS, by Oscarnominated director Lone Scherfig, AN EDUCATION) witnesses a brutal struggle forpower in the Midparty´s ranks a struggle that coincides with the party'scharismatic leader's involvement in a near fatal car accident. A flurry of liesand media speculation surround the incident. Gradually, Ulrik unearths a ruthlessconspiracy involving the incumbent prime minister and becomes obsessed withbringing the truth into the light. But neither his colleagues nor thepoliticians are willing to listen to him, and as Election Day draws near, Ulrikfinds himself alone, battling against the powers that be. Winner of 12international film awards.  Matt McNally of BBC calls it a "..animmensely watchable Danish conspiracy thriller."
 

TRUTH ABOUT MEN,2010, Denmark, Mads moves into a house with his lovely girlfriend Marie, when asudden pang of doubt strikes him. Is this the meaning of life? Has he lived outall his dreams? Is he truly happy? Mads drops everything, moves away from Marieand throws himself into a desperate quest to live out his greatest dreams; aquest to find the meaning of life and the one and only. It's a quest thatincludes friends from the gang, Louise and Peter, dates, a new and youngergirlfriend break-ups, meetings with in-laws, nights on the town, frustratinghours working on the perfect screenplay, and an eternal search for a happylife. TRUTH ABOUT MEN is a moving and heartfelt dark comedy about men, themeaning of life, dreams, and love. A wonderful cast lead by Tuva Novotny (EAT,PRAY, LOVE; SLIM SUSIE) and Thure Lindhardt (ANGELS AND DEMONS).

About eurocinema- eurocinema is the leading provider of Europeanfilms, available on-demand. eurocinema offers viewers access to a uniqueselection of award-winning box office films with a few clicks of a remote,24/7. Available in over 36 million U.S. and Canadian homes, eurocinema can befound under the Indies/Foreign/International Film category of cable orsatellite provider's On-Demand menu. For more information visit www.eurocinema.com 

About Nordisk Film & TV Fond - The main purpose of theNordisk Film & TV Fond is to support high-quality film and TV productionsfrom the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden)by providing top-up financing for feature films, TV fiction and documentaries.Under the High Five label the Fund promotes Nordic films internationally as itis the case with the High Five International Cinema Distribution Support andHigh Five Cross-Media Content For Kids. The Fund has 18 financial partners;Nordic Council of Ministers, the five national film institutes and 12 publicand private Nordic TV stations. For more information visit www.nordiskfilmogtvfond.com

 
About Diva- Founded in 2007, DIVA AG is a privately held companybased in Zurich, Switzerland with offices in San Jose, Berlin, Paris andLondon. Through its DIVA Pro brand, the company is a leading supplier ofmovies, TV series and short form contents, delivering content to video ondemand platforms and connected devices globally. DIVA's customers areover-the-top platforms, IPTV operators and device manufacturers in Asia,Europe, Middle East and the USA. The content focus is on award-winning films,true classics and genre content. Content management, normalization, securedelivery and reporting are handled by DIVA's proprietary software platform.DIVA's direct to consumer service, Viewster, launched in beta in November 2010,and will formally go live with all features in Q2 2011.