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James Bond 007 No time to die 2020 Daniel Craig, Rami Malek

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Established 1995 filmfestivals.com serves and documents relentless the festivals community, offering 92.000 articles of news, free blog profiles and functions to enable festival matchmaking with filmmakers.

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Facebook credits and virtual scavenger hunt supporting "Heist It Back" on facebook

ONE MILLION FACEBOOK CREDITS UP FOR GRABS IN FIRST-OF-ITS KIND INTERACTIVE PROMOTION FOR UNIVERSAL PICTURES' TOWER HEIST

Universal Pictures today announced the launch of a first-of-its-kind experience integrated within the Facebook® platform in support of the studio's upcoming action-comedy Tower Heist, starring Ben Stiller and Eddie Murphy. Mirroring the story of the film's characters who seek revenge on the Wall Street swindler who stiffed them, "Heist It Back" invites users to get their own piece of a fortune worth one million credits by hunting for "Heist" buttons hidden on Facebook pages and within advertising on Facebook. Tower Heistarrives in theaters on November 4, 2011.

The "Heist It Back" application rewards fans with Facebook Credits every time they click a "Heist" button, get their friends to join the heist, or share a story of how they got their own brand of payback. Facebook Credits may be used to acquire virtual goods, such as movies, game play or other items, in applications across Facebook. Interactive agency The Branding Farm and digital goods incentive technology company Ifeelgoods worked closely with Universal to conceive and execute the promotion, which is supported by online, on-air and in-theater messaging tied to the Tower Heist trailer and television spots.

"Creating engaging experiences that bring a film's story to life online is our mission," said Doug Neil, Senior Vice President, Digital Marketing, Universal Pictures. "We view 'Heist It Back' as an innovative way to allow fans to interact with Tower Heist's characters and storyline, have fun by participating in their own heist on Facebook and earn valuable credits that enrich their experiences online."

"This campaign was born of the vision to start a strategic integration between platform applications and platform advertising," said Hill Salomon, The Branding Farm. "We believe the future of marketing movies involves extending the storyline of a film into real life in a way that is relevant, exciting and interactive for the audience."

"Universal, along with Ifeelgoods and The Branding Farm, is pioneering a brand new way to extend the excitement of a movie to its fans' lives via the appeal of digital goods and social interactions on Facebook," said Ifeelgoods Chief Executive Officer Michael Amar. "Fans earn Facebook Credits as they participate in this exciting online game and share their experience with friends."

For more information, visit http://www.facebook.com/towerheist.

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Chatelin Bruno
(Filmfestivals.com)

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