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Babelgum platform Introduces Direct Upload Feature for content libraries

Babelgum, the new generation global Internet TV Network, today launches a new direct upload feature for independent producers, rights owners and program partners to manage their assets on the online platform. In addition, on October 29, 2007, the feature will advance to provide for the simultaneous upload of entire content libraries, saving time and placing control in the hands of all pre-qualified professional content owners and distributors.

The service, believed to be the first of its kind on the Web, is provided free of any charges and offers content owners the opportunity to dynamically manage the way their body of work is distributed online. Rights holders maintain complete control of their assets by placing material on Babelgum to suit their individual distribution requirements in contrast to the restrictive environment experienced in traditional broadcasting.

Content owners can operate autonomously and showcase their work when they choose without the constraints of working within traditional broadcast schedules. Using Babelgum's free upload feature, existing video assets can be immediately monetized either via a minimum revenue guarantee or through a share of advertising revenue after Babelgum's commercial launch in 2008. Full Terms and Conditions will be available on the Babelgum web site.

Erik Schuit, Head of Distribution at leading production and distribution company Off the Fence, looks forward to the independence and freedom this feature offers companies like his commenting, "Off the Fence sees massive potential in the Babelgum offering in terms of consumer reach. We have been a content partner for some time, however facilities that give direct access to the platform and the ability to manage the timing of distribution of our content ourselves puts us back in control. This of course benefits the consumer as they are given access to regularly changing content."

Assia Grazioli-Venier, Head of Ministry of Sound TV adds, "I have been hungry for a way to have control over how and when our content is distributed and targeted. This is an extremely useful facility which keeps our content fresh for consumers which can only benefit Ministry of Sound and Babelgum."

Regarding the announcement, Valerio Zingarelli, CEO of Babelgum, said, "This direct upload feature is designed with the needs of the many independent small-medium sized professional producers in mind. It provides them with a global platform to showcase their work which may not be suited for traditional TV broadcast schedules due to length, format or genre. This presents an enormous opportunity to reach a previously untapped market of potential worldwide audience for content that might otherwise remain unseen."


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