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The Marché du Film - Festival de Cannes Announces Paramount+, Discovery+ as Exclusive Guests of Meet The Streamers 2021

The Marché du Film – Festivalde Cannes is pleased to announce the third edition of its event dedicated to streaming platforms, strategy and innovation, Meet the Streamers. The growing program will notably welcome ViacomCBS’ Paramount+, Discovery’s discovery+ for two major keynotes, and will be part of the Marché du Film which will run from the 6th to the 15th of July 2021. 

Kelly Day - VCNI / Kelly Day - VCNI / Myriam Lopez-Otazu - Discovery

Jérôme Paillard, Executive Director of the Marché du Film said :“The Covid era has been a unique opportunity for streaming platforms to blossom and for many films to reach their audience in a new way, during the cinemas closure. The love-hate relationship between cinema and streamers has come of age and we can more than ever find common winning strategies. This is the light that the Meet the Streamers team aims to cast with an even richer event this year.” 

 

Meet the Streamers is thrilled to host ViacomCBS’ Paramount+ as its exclusive guest following the service’s March 2021 launch. The Marché du Film audience will be able to join Kelly Day, President of Streaming and Chief Operating Officer for ViacomCBS Networks International (VCNI) for a keynote and conversation focused on the international rollout of Paramount+ within an ever-changing landscape. 

 

“With an unrivalled global footprint and powerful content ecosystem, ViacomCBS is uniquely positioned to take advantage of the massive global streaming opportunity as we continue to bring Paramount+ to audiences around the world. I look forward to sharing more insight on our strategy during the Marché du Film in July,” said Kelly Day, President of Streaming and Chief Operating Officer, ViacomCBS Networks International. 

 

The program is also excited to welcome Discovery and its recently launched service discovery+. At the heart of one of the most talked-about and industry game-changing mergers of 2021, Discovery has been relentlessly active with their international launches, partnerships and content production. Meet the Streamers will welcome Lydia Fairfax, SVP Commercial Partnerships, and Myriam Lopez-Otazu, Group VP Content & Acquisitions EMEA and APAC, for an exclusive keynote. 

 

“I’m delighted to join this year’s edition of Marché du Film’s Meet the Streamers, a fantastic event celebrating innovations that have shaped the streaming landscape in recent years.” says Lydia Fairfax. “It’s a wonderful opportunity to discuss the key trends in the market and reflect on the power of strategic partnerships that are so valuable to discovery+.”

 

“I look forward to this year’s Marché du Film Online, with the incredible line-up and industry speakers. Together with Lydia, we’ll deliver a Meet the Streamers keynote about all the exciting partnerships and content on discovery+” says Myriam Lopez-Otazu. “We’ve seen streaming rapidly growing in popularity with more and more viewers appreciating the flexibility of unscripted on-demand. It is exciting to live through this golden era for creativity where there’s so much exciting content for consumers to choose from!”

 

Meet the Streamers will offer a further thrilling slate of leaders at the core of the global streaming market evolutions for unique and insightful conversations: 

 

·        A fireside chat between Reemah Sakaan (CEO, Britbox International), Filippa Wallestam (EVP and CCO, NENT Group) and Anna Marsh (CEO, StudioCanal) to dive into each of their unique strategies to conquer the local and international markets with strong identified content propositions.   

·        A keynote led by Watcha, Inc’s CEO Taehoon Park focusing on the booming South Korean streamer's international ambitions, their production debut and unique approach through tech and data. 

·        A panel between three distinctive Latin American initiatives addressing numerous local and strategic challenges, from crossing regional and global borders to creating a strong sense of community around local cinema. Santiago Zapata (Co-Founder and Head of Creators, Mowies), Gema Juárez Allen (Co-Founder, Peliculas Nobles) and Felipe Lopes (Director, Vitrine Filmes) will join this conversation. 

 

Digital distribution and Direct-to-Consumer propositions have been growing all around the world, faster than ever. From new global players to powerful and inventive local initiatives, 2021 has seen exciting developments, which we want to put at the very front of the Marché du Film. The Marché du Film audience has an immense desire to know more about a world rapidly changing, also positively reflected in the striking majority of female leaders at the heart of this program.” said Head of Programs and Training, Aleksandra Zakharchenko and Quentin Carbonell, Meet the Streamers Curator, leads of the event. 

 

Meet the Streamers will be accessible to industry professionals registered with the Marché du Film.  

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