Cannes Market Dailies

Rooftop  Content  Group, the Amsterdam based international distribution and production company announced today that it has undergone a major rebrand and launched two new subsidiaries, Rooftop Film & TV and Rooftop Immersive Studio. The Rooftop Content Group logo, website and visual identity have been refreshed to reflect the company’s evolving service and the new subsidiaries launched to focus on the opportunities and challenges faced in the fast-moving media landscape.

After several years of successfully distributing high-quality content for major "traditional media" clients and partners worldwide, all previous activities within Rooftop Content Group will move to Rooftop Film & TV, whilst Rooftop Immersive Studio will create, produce and distribute engaging VR, AR, XR and 360 video productions for international clients and partners.

Rooftop Immersive Studio is already in the final stages of negotiation with various mobile operators, cable providers and OTT channels, aggregating the best VR experiences. Both subsidiaries will work hand in hand to deliver the best in Intellectual Properties.

In addition, Rooftop Content Group is thrilled to announce that they are co-producing the VR spectacle THE ARK, created by internationally acclaimed industry veterans Uri Shizer, Shmuel Ben-Shalom and Avivit Rosinger, co-founders of The Ark Experience.

THE ARK offers a new way to experience storytelling while challenging participants’ behavior in live shows. It extends the excitement of a live performance with the endless possibilities of Virtual Reality and as an immersive live entertainment platform that combines live performance and interactive technology to create a unique way of storytelling, THE ARK allows the audience to interact and influence the show in real time!

The platform is based on the participants’ decision process and way of thinking. The audience will be faced with dilemmas throughout the show and are given the opportunity to shape a story of their own that will eventually impact the collective. Each choice can unlock a different storyline and the same show will never been seen twice!

Jordi van Even, Founder of Rooftop Content Group commented, “I’m very proud to announce the launch of these new ventures, as they consolidate our position within an emerging media landscape while attaching innovation to our existing business lines. Our upcoming distribution deals, plus our

flagship concept The Ark demonstrates the promise of Rooftop Immersive Studio bringing lucrative and sustainable business models to the VR industry”.

“With Jan Maarten Groen, Founder of A Film and former Sales Director at Universal Benelux on board as Co-Founder and VR industry talent Roger Rosweide as a partner in Rooftop Immersive Studio we have under one roof a great team focusing on concepting, production and distribution of high quality VR content for clients, as well as launching innovative immersive concepts”, he added.

About Rooftop Content Group Launched in 2014 Rooftop Content Group is an independent international production and distribution company headquartered in Amsterdam.

The way people consume entertainment is changing fast. Rooftop bundles technology, talent and vision all under one roof to stay on top of it.

Rooftop Content Group is the umbrella company of Rooftop Film & TV and Rooftop Immersive Studio.

Rooftop Film & TV is a creator, producer and distributor of film & TV content, whilst Rooftop Immersive Studio focuses on immersive VR, AR, XR and 360 video experiences.

Rooftop doesn’t think from technology but from user experience, working on solutions that bring people together. The filmmaker with the audience and the audience with each other. Content that moves, connects, incites and inspires people. For selected groups or large audiences, Rooftop takes care of the reach, all the way from conception to production, to distribution and exhibition. For further information