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Prime Focus Technologies Signs Deal with Discovery Communications India

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Prime Focus Technologies Signs Deal with Discovery Communications India for On-Air Promo Production Services, Long Form Content Operations and Delivery of Locally Produced Content to Netflix

 

PFT’s Hybrid Cloud-enabled CLEAR™ Cloud MAM to automate the network’s content supply chain

 

Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed a strategic deal with Discovery Communications India for managing long form content operations using the company’s flagship product CLEAR™ Cloud MAM.

 

CLEAR’s Media Asset Management module will effectively connect all production houses to the broadcaster, and ultimately to their play-out location. CLEAR will enable Discovery Communications India to use a single system for file-based content operations including content acquisition, technical/S&P checks, mastering, and playout delivery.

 

PFT will also be providing post-production services for all of Discovery’s on-air promos for India. Additionally, as a Netflix Preferred Vendor (NPV) for Media Processing, Original Master Fulfillment, Timed Text, and Originals Localization; PFT will be responsible for delivering Discovery India’s content to Netflix.

 

“We are excited to collaborate with a revered broadcaster like Discovery, and the engagement is a major landmark in our incredible journey of growth in APAC.” said Ankur Jain, VP & Head, Sales - APAC, PFT.

 

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their TCOP by virtualizing business processes around content and managing the business of content better.

 

PFT works with major M&E companies like Disney, 21st Century Fox-owned Star TV, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon Prime, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.    

 

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services.

 

For more information visit: www.primefocustechnologies.com

 

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