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 NEUTROGENA STUDIOS SHORT FILM

IF MY VOICE RANG LOUDER THAN MY SKIN

INTERNATIONAL PREMIERE AT THE AMERICAN PAVILION'S EMERGING FILMMAKER SHOWCASE

Neutrogena Studios short film IF MY VOICE RANG LOUDER THAN MY SKIN, had its international premiere at the American Pavilion’s Emerging Filmmaker Showcase at the 2022 Cannes Film Festival. The short film is one of the first two films from the studio’s First Frame Program, produced in partnership with Ghetto Film School.

IF MY VOICE RANG LOUDER THAN MY SKIN brings to life an allegorical story of a teenage boy who craves a life where his skin no longer affects his daily life or how others perceive him. Using 2D animation, the film follows him through the streets of the Bronx, trying to unite his community’s voice through music to rally against the divisive hate against color. The film is directed by 22-year-old Kyra Peters, an alumni of Ghetto Film School and currently a script coordinator at Moonbug Entertainment.

The First Frame Program aims to cultivate the next generation of diverse filmmakers, encouraging them to create art that exemplifies the larger stories surrounding skin health and embracing your skin. Mentors for the program are five-time Grammy-nominated R&B duo and Neutrogena brand ambassadors Chloe x Halle, who assisted with selecting the films for the program and mentored the filmmakers with feedback on the scripts and early rough cuts.

IF MY VOICE RANG LOUDER THAN MY SKIN is available on the Neutrogena YouTube Channel here. Film website can be viewed here.

About Neutrogena Studios

Neutrogena Studios, a division of Johnson & Johnson Consumer, Inc., is a collaborative and creative content studios that brings inspiring skin health and human stories to life through long and short-form content. As an extension of the Neutrogena® brand family, Neutrogena Studios goes beyond product stories and sits at the intersection of passion points for people, content and purpose. Its projects aim to educate, entertain and affect positive change. For more information, visit neutrogena.com/studios.

About Ghetto Film School

Ghetto Film School (GFS) is an award-winning nonprofit founded in 2000 to educate, develop and celebrate the next generation of great storytellers. GFS annually serves 8,000 individuals, 14-34 years of age. With locations in New York City (est. 2000), Los Angeles (est. 2014), and London (est. 2020), GFS equips students for top universities and careers in the creative industries through two tracks: the Fellows Program – an introductory education program for high school students, and the Roster – early-career support for alumni and young professionals. Our Fellows Program is a 30-month cinematic storytelling course for high school students. Roster ensures opportunities for GFS alumni and other young professionals so that media professions become accessible to more diverse future generations of visual storytellers. https://www.ghettofilm.org