Cannes

AWARD-WINNING HISTORICAL BIOPIC ‘THE BLACK PRINCE’ DEBUTS IT’S HUGELY ANTICPATED TRAILER AT THE 70TH ANNUAL CANNES FILM FESTIVAL – 

AND IT DOESN’T DISAPPOINT!

The Black Prince Trailer Garners over 1mn+ views in few hours of launch 

The annual Cannes Film Festival played host to the official unveiling of the eagerly awaited trailer of Brillstein Entertainment Partner's (Academy Award winning film 12 Years A Slave) latest biopic ‘THE BLACK PRINCE’. Media from around the globe descended upon the India Pavilion to catch a glimpse of the award winning movie, directed by Hollywood filmmaker Kavi Raz, as it prepares to take the big screen by storm when it releases worldwide on 21st July 2017.

Journalists and photographers sat in awe as the trailer powerfully encapsulated the enthralling tale of the Last King of Punjab, Maharajah Duleep Singh and the constant battle he faced to regain his identity, faith and essentially the Kingdom taken from his grasp by the British.

Unveiling the trailer was the multi-gifted sufi singer, composer and song-writer, Satinder Sartaaj, who makes his eagerly anticipated acting debut in and as The Black Prince. For his role, Satinder Sartaaj has already been awarded the ‘Best Newcomer’ Award at the London Independent Film Festival and the ‘Best Debut’ Award at the Accolade Global Film Competition held in San Diego, California. He was joined by one of the core team members of the production team Asa Singh Dhaliwal. 

The event was hosted by Natasha Mudhar of Sterling Media, the company handling the international PR and Marketing for The Black Prince. Satinder Sartaaj and Asa Sing Dhaliwal addressed the international media in attendance speaking about their experience and drive to bring the story of the life and legacy of the last King of Punjab to the silver screen. Expressing the passion behind the production, Asa Singh Dhaliwal said: "The story of The Black Prince was something which had to be told but was never told. Therefore we wanted to show the world at least now, about one of the forgotten giants from India who truly shaped the independence movement from outside of India".

He also mentioned how the international release would be to supported by English, Hindi and Punjabi versions of the film, to help bring the story to millions of people across the world, regardless of ethnicity and locality.

In the run up to the trailer launch, Natasha Mudhar had asked Satinder Sartaaj his views on the Kohinoor controversy and whether it was gifted or indeed stolen from the young Prince. Sartaaj commented: "Was it a gift or was it a theft is the question we all had. In the movie, there is a particular scene where The Black Prince looks at Queen Victoria with the kohinoor on her. She quickly fires back saying it is a gift repeatedly in a defensive manner.  We left it at that and it is for the audience to judge."

Satinder Sartaaj, who has also immersed himself in the life of the Maharajah, mentioned interesting anecdotes to the audience in attendance. In fact, The Black Prince and Queen Victoria often met in the shores of the south of France, quite close to Cannes. "To come to Cannes for the film festival is indeed special" said Mr Sartaaj. 

Speaking about the trailer launch at the 70th Cannes Film Festival, Jasjeet Singh, Executive Producer of The Black Prince said: "We were honoured to have the opportunity to unveil our trailer at the most prestigious film festival in the world and introduce the untold story of Maharajah Duleep Singh to the international media. We are delighted with the response we are receiving from the audience and look forward to our release this July. Our journey would not have been complete without the support of our production team especially our director Kavi Raz, Vikrant Chopra, Natalia O'Connors, Linda Haysman, Jason Ash and Sandra O'Brian."

Having been deprived of his throne by those closest to him, The Black Prince spotlights Queen Victoria’s cordial relationship with Maharajah Duleep Singh, as he begins adjusting and embracing the English culture he was drawn to at the age of 15. The film also sheds light into his upbringing as an aristocrat in the UK and his subsequent conversion to Christianity under the influence of his foster parents. The Prince’s world is turned upside-down when he begins to long for a return to his Kingdom, mother and roots. His character, as it evolves, is torn between two contrasting cultures – his royal ancestry from the Kingdom of Punjab as its last King, set against his upbringing in the UK as he embarks in a new journey of exile, away from his mother.

The Black Prince comprises an ensemble of leading stars. Satinder Sartaaj is joined by acting stalwarts including Jason Flemyng (Lock, Stock and Two Smoking Barrels, Snatch) as Dr. Login, the foster parent for the Maharajah, English stage, screen actress Amanda Root (The Iron Lady), who portrays the bold role of Queen Victoria; and veteran actress Shabana Azmi (City of Joy) as Rani Jindan, the exiled King’s mother. The film also features Keith Duffy, David Essex OBE, Canadian actor Rup Magon in supporting roles.

The trailer at the Cannes Film Festival has only further added to the exhilaration surrounding the official release of the film come July - with media and film fanatics from around the world feverish to see more. The Black Prince is a great ambassador for continuously thriving relationship between the UK and India – which incidentally celebrates its 70th year this term.

The trailer had already garnered over 1 Million views within just a few hours of its launch at the festival.   

The Black Prince trailer can officially be seen from: http://https://www.youtube.com/watch?v=p2wflHSDY7I&feature=share

The Black Prince releases internationally in cinemas on 21st July 2017.

Posted by Vanessa McMahon