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Film to Open on 1500 Screens with Special Telecast Intro from Moscow-based Ginzberg
Cannes – Newly established US distributor, New World Distribution (NWD) and Los Angeles based Winnol will join forces to release Russian box-office hit and film festival favorite ‘Generation P’ on 1500 screens and then innovatively across all VOD/mobile platforms on September 12th.  An independent US/Russian co-production, “Generation P” was directed by Victor Ginzburg and is based on the bestselling novel by acclaimed Russian writer Victor Pelevin.
NWD acquired the distribution rights to "Generation P" for the United States and India and will release the director’s cut for an unprecedented theatrical ‘event.’  The film will be introduced by Victor Ginzberg and his cast in “…a telecast toast from Moscow about the universal themes of gangsters, money and the digital politics that rule the world.”  This will be repeated the following day, after which the film will roll into a more traditional limited release.
Winnol will be involved in sponsoring the US theatrical release and will continue their involvement through all US ancillary markets with an emphasis on VOD.  The release of “Generation P” will utilize Winnol’s innovative digital advertising model designed to monetize online content for its owners.
“Generation P,” is a wild, cinematic ride about the rise of gangsterism and advertising in Russia.  The film recently screened at Lincoln Center and MOMA in New York with other festival play in Toronto, Mumbai, Karlovy Vary and Palm Springs.
NWD partner and former Paramount Studios topper Frank Yablans, sees “Generation P” as one of those rare films that if marketed correctly “can become a film event for progressive audiences of all languages around the world.”
“Winnol has developed an innovative methodology/technology designed to engage “opt-in” viewers to watch targeted ads,” says Grant Kahn, Director of Content & Licensing for Winnol.  “The technology allows viewers to make choices and watch selected ads alongside content. When they choose to watch advertisements, viewers receive Winnol Credits which can be redeemed for any products and services tied to all Winnol advertisers. Additionally, when consumers watch content and chose to watch ads while on the content page, the content owner receives revenue.”
Kahn says of Generation P, “their use of internationally known brands as part of the movie is genius. It is our goal to make the commercials shown in the movie part of a viral campaign that makes people embrace commercials as content.  We love this film.”
NWD founder Cary Floyd says “We are excited to be working with Jim Steele and Victor Ginzburg. Too often foreign language films with established audiences just die on the vine. Says Jim Steele, “Cary Floyd and NWD’s strategy will allow us to find our fans  wherever they are around the globe.”
Generation P. has been supported by the Russian Film Fund in their efforts to finish the film and deliver it to the international marketplace.
Elena Romanova, Head of International Co-Production for the Russian Film Fund, “We are happy to support “Generation P”” as it gets picked up and distributed outside of Russia. Our focus is to see powerful films that reflect - in some form or another - Russian culture, be embraced both inside and outside of Russia.”
New World is a full‐service development‐through‐distribution entertainment company designed to exploit new avenues of financing, uncompromised creative project development, and existing & emerging global distribution platforms to bring high‐quality media content to the widest possible audience.
New World is distinguished by its ability to interweave seasoned business fundamentals with the newest evolutions in how content is received and purchased. International markets (particularly the lucrative and fast‐growing Asian & Pacific Rim markets) are not an afterthought, but an important new frontier. The latest innovations in distribution technology (VOD, internet streaming, mobile devices, etc.) are built into the foundation of New World, maximizing existing financial streams and providing a competitive edge against slower, more orthodox entertainment companies.
New World Distribution not only distributes film, we are also a creative, independent film and television production company. Located in Los Angeles California, we have produced and developed numerous independent films and television shows.
Winnol is an interactive viewing experience that rewards viewers, advertisers, and content providers through its proprietary ad serving technology.
 Winnol revolutionizes the way content providers monetize their online presence by shifting the consumer’s perception of advertising away from an intrusive and disruptive experience to a rewarding and beneficial one.
Winnol brings content providers a committed viewing audience and delivers a measurable ROI to advertisers, all while rewarding viewers as they enjoy online content.
Posted by Lillian Schrock


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