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The 70th Berlinale International Film Festival will be held from February 20 to March 1, 2020.
Our team of festival ambassadors and reporters bring you the dailies from the Berlin Film Festival and European Film Market and keep an eye on past editions archives. WATCH OUR VIDEO COVERAGE TRAILERS INTERVIEWS AND AMBIANCE   PHOTOS

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Interview with IMZ Secretary General Katharina Jeschke about the IMZ Academy Organizer of the Avant Premiere during Berlinale

HOW HAS THE IMZ ACADEMY SERIES DEVELOPED SINCE IT FIRST LAUNCHED? 

                                                                                                                                                                  

The IMZ International Music + Media Centre is the international business network dedicated to promoting performing arts through audiovisual media. Thus, on the one hand, we have access to experienced and talented specialists through our membership base, and on the other hand, we are committed to fostering a sustainable future for the performing arts and cultural film. Hence, at some point, the idea of creating the IMZ Academy almost seemed like a natural step in order to equip young and established professionals with innovative tools and strategies to foster engagement in a digital world.

 

Together with IMZ Academy Director Peter Maniura, Project Director Classical Archive and Orchestras Digital Strategy at BBC Music, we have organised Academies dealing with the digital aspects that are relevant to Dance, Audience Development, Performance Capture, Orchestra and Opera. Due to the enthusiastic response we received, we are expanding our IMZ Academies.

We are thrilled to continue growing and remain committed to providing industry-specific know-how and supporting young talent with these cutting-edge training sessions.

 

HOW WAS THE FOCUS ON “DIGITAL AGE” CHOSEN, AND WHY IS IT IMPORTANT TO TALK ABOUT THIS RIGHT NOW? 

 

New media poses challenges but also opportunities for the performing arts. Our IMZ Academies are designed to tackle crucial and current issues around audience development and online strategies. In recent years we elaborated on the implications for Orchestras as well as for Opera and due to the overwhelming response, we organise an additional IMZ Academy for Opera this year, taking place in partnership with Accademia Teatro alla Scala from 9-10 July in Milan, Italy. As evident in the keen interest – registration for all IMZ Academies went very quickly - this digital theme has hit a nerve and meets the training and development needs of the sector.

 

Our IMZ Academy helps performing arts institutions to identify and establish relevant strategies to promote and position themselves in the digital world. On the one hand, we are looking into creative ways to communicate with their audience, on the other hand, we are examining possibilities and technologies in performance capture and streaming in order to reach and engage new audiences in an innovative manner.

 

WHAT ARE SOME OF THE BENEFITS OF ATTENDING? 

 

First of all, our speakers are experts at renowned organisations that share their professional insights and know-how. Furthermore, the IMZ Academies approach learning in a highly practical way with seminars and workshops structured around concrete challenges and real-life examples. Small groups allow for direct interaction and exchange among participants and speakers, which enhances the learning and networking experience, which is especially beneficial given the multitudes of backgrounds and nationalities that are coming together at an IMZ Academy.

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Berlin 2019: The dailies from the Berlin Film Festival brought to you by our team of festival ambassadors. Vanessa McMahon, Alex Deleon, Laurie Gordon, Lindsay Bellinger and Bruno Chatelin...
Ambiance, film reviews, trailers and podcasts, EFM insider information, and much more.
Feel free to leave us your comments and share the blogs with more fans from the festivals scene.

 


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