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SES New York 2012 Conference & Expo Coverage

By Maria Esteves – April 9, 2012

The Search Engine Strategies New York Conference & Exposition 2012 (SESNY 2012) commenced March 19-23, 2012 at the New York Hilton Hotel. Presented by Incisive Media, SES is an international search engine optimization (SEO) and search engine marketing (SEM) conference that showcase special keynote presentations, seminars, panel discussions, receptions, exhibitors show floor, and special events. This year’s conference included daily round table discussions with top leading international experts, over 70 (basic, intermediate, advanced) workshops, keynote speakers, exhibit hall, networking events, and parties.

SESNY 2012 Day One Panel Session: The Tools of the Trade for Paid Search commenced Tuesday, March 20, 1:15 pm, at the New York Hilton. This comprehensive panel session moderated by co-founder, VP marketing Acquisio Marc Poirier, with leading paid-search expert panelist guest speakers Jeff Ferguson, Fang Digital Marketing, BING evangelist Michelle Zung, Microsoft, and CEO Jamie Smith, Engine Ready discussed the latest in bid management, campaign workflow, Microsoft Ad Intelligence, and the future of paid search. Online marketing technologists, search engine optimizers, search engine marketers, product managers, social media executives, industry professionals attended the session.

SESNY 2012 Day One Panel Session: The Tools of the Trade for Paid
Search
panelist from l-r, CEO Jeff Ferguson, Fang Digital Marketing, BING evangelist Michelle Zung, Microsoft, and CEO Jamie Smith, Engine Ready.

SESNY 2012 Day One Expo Hall Networking Reception sponsored by BRUCE CLAY, INC., and COVARIO commenced Tuesday, March 20, 6:00 pm, at the New York Hilton. International SES professionals, online marketers, web specialists, search optimization strategists, product managers, information technologists, and social media executives gathered and continued their discussion at the highly acclaimed SES networking cocktail reception.

SESNY 2012 Day One Expo Hall Networking Reception: sponsor
CEO Bruce Clay, BRUCE CLAY, INC.

SESNY 2012 Day One Expo Hall Networking Reception: founder
/president Bill Hunt, Back Azimuth Consulting, and
his wife Motoko Hunt, AJPR, LLC.

SESNY 2012 Day One Expo Hall Networking Reception: Digital
analytics, SEO marketing expert Thom Craver, and SEO
strategist Kathleen Fealy, KF Multimedia & Web, Inc.

SESNY 2012 Day One Expo Hall Networking Reception:
CEO Dr. Gordon (Zhaohui) Tang, adSage.

SESNY 2012 Day Two Panel Session: Landing Page Optimization commenced Wednesday, March 21, 1:15 pm, at the New York Hilton. This highly informative standing room only session moderated by New York Times Best Selling author Bryan Eisenberg with top leading expert panelist speakers Nathan Richter, strategic services director of Monetate, and Angie Schottmuller, founder of Interactive Artisan introduced how to improve Landing Page conversion and Mobile aspects of Landing Page Optimization. Online marketing technologists, search optimization strategists, search engine marketers, product managers, social media executives, and international industry professionals attended the session.

SESNY 2012 Day Two Panel Session: Landing Page Optimization moderator New York Times best selling author Bryan Eisenberg, and panel speaker Angie Schottmuller, founder of Interactive Artisan.

SESNY 2012 Day Two Panel Session: Next Gen YouTube Marketing commenced Wednesday, March 21, 4:00 pm, at the New York Hilton. This popular and superb session moderated by SES advisory board Lee Odden with top leading video SEO marketing panelist speakers author Greg Jarboe, “YouTube and Video Marketing: An Hour a Day,” SES advisory board Aaron Kahlow, chairman/founder, Online Marketing Summit, and founder Mark Robertson, REELSEO introduced video integrated marketing case studies, discussed advanced optimization tactics, YouTube subscribers and search engine networking advice. Online marketing technologists, search optimization strategists, search engine marketers, product managers, social media executives, and international industry professionals attended the session.

SESNY 2012 Day Two Panel Session: Next Gen YouTube Marketing
moderator Lee Odden, SES advisory board, CEO, TopRank Online
Marketing, top left, with panelist from l-r, president, co-founder Greg Jarboe, SEO-PR, video evangelist Mark Robertson, REELSEO, and SES advisory board Aaron Kahlow, chairman/founder of Online Marketing Summit.

SESNY 2012 Day Two Manhattan SEO Party sponsored by AYIMA Search Marketing commenced Wednesday, March 21, 6:00 pm, at Pigs N Whistle, New York. International SES executives, online marketers, web specialists, search optimization strategists, product managers, information technologists, and social media executives attended the successful networking event.

SESNY 2012 Day Two Manhattan SEO Party: sponsor
co-founder/search director Rob Kerry, left, and SEO
consultant David Burgess, AYIMA Search Marketing.

 

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