Aviva Press

By Maria Esteves - September 27, 2009

The New York Mercedes-Benz Fashion Week Spring 2010 Collections (MBFW/SS10) presented by IMG Fashion were held at the iconic runways in Bryant Park and off-site, September 10-17, 2009. Mercedes-Benz presented designer Narciso Rodriquez as this season's highest level of quality, dedication, and innovation in design. Day one Spring/Summer 2010 runway shows preceded "FASHION'S NIGHT OUT," the biggest global fashion industry celebration of style by 700 participants from local boutiques to department stores in every borough in New York City, 7:00pm - 11:00pm. 

Celebrities and fashionistas dominated the front rows at New York Fashion Week Spring/Summer 2010 runway shows. The season styles off the catwalk featured stunning bright rich colors by Michael Angel and Custo Barcelona, classic collections by Mara Hoffman, elements of style with a mix of serenity and seduction by Donna Karan, and elegant sculptural tailored styles with fluidity by Narciso Rodriquez. The premiere films that coincided with New York's Fashion Week included BRIGHT STAR, directed by Jane Campion (now playing in select theaters), COCO BEFORE CHANNEL, directed by Anne Fontaine (now playing in theaters), and SCHMATTA: Rags To Riches To Rags, directed by Marc Levin (premieres Monday, October 19, 9PM on HBO). 

NY MBFW/SS10 DONNA KARAN runway show: designer Donna Karan and actress Bernadette Peters.

NY MBFW/SS10 in the Tent at Bryant Park: designer Narciso Rodriquez.

NY MBFW/SS10 in the Tent at Bryant Park: Dandy Patrick McDonald with executive fashion editor Avril Graham, Harpers Bazaar Magazine.

NY MBFW/SS10 in the Tent at Bryant Park: designer Narciso Rodriquez with 2010 Mercedes-Benz E63 AMG display model.

NY MBFW/SS10 in the Tent at Bryant Park: HELIOS COO Jon Fox and VP sales representative Wesley Walton provided hands on demonstation to celebrities, fashionistas, and show attendees of their latest interactive Multi-Touch Table monitor.

NY MBFW/SS10 in the Tent at Bryant Park: show attendee from Bayreuth, Germany, Matthias Lindner at the Palm Pre official cellphone sponsor quarters.