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Animation Day in Cannes


The joint initiative from animaze and filmfestivals.com (launched in 2015)  stops this year to leave room for Annecy and Marche du Film and their NEW INITIATIVE ANIMATION DAY: May 19, 2019 

English Version I French Version 
WWW.ANIMATIONDAYINCANNES.COM  www.filmfestivals.com/blog/animation_day_in_cannes   #animationdayincannes       @animationdayinc       Facebook

 

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Animaze Daze in Cannes Selection In a Good Way by Yi Ju Tsai

 

 

"In A Good Way" is an 2D animation short about the fear of social value. The poetic story addresses how society tries to shape and distort people, to evoke awareness of respecting one’s true voice and following one’s natural path.

  • Yi Ju Tsai
    Director
     
  • Yi Ju Tsai
    Writer
     
  • Yi Ju Tsai
    Producer
Director Biography

Yi Ju Tsai is a video art director and motion designer who was born in Taiwan and received a dual BFA degree in Digital Arts in 2012 from École Professionnelle des Arts Contemporains in Switzerland (2012) and Commercial Design from Ming Chuan University in Taoyuan, Taiwan. Tsai later completed an MFA in Computer Arts with a concentration in Motion Graphics from the School of Visual Arts (2015) in New York.

Director Statement

I continuously explore different techniques and visual strategies to convey my ideas and engage a critical dialogue. As a digital artist and visual communicator, asking questions is what my art is all about. According to Hermann Hesse, “Each man had only one genuine vocation — to find the way to himself.” Creativity is a similar journey; always guiding me in unexpected ways as I discover and grow as a human being.

Inspiration usually happens when I step away from the computer and begin to notice the world around me. When blocked creatively, I find that a detour from my normal routine can be a revelation. Like the time I spent with my father as he tended his garden. It was a quiet and contemplative moment that produced the conceptual basis for a future animation. In this particular instance, I stepped away, but also came closer to my cultural roots. I discovered that I make my most profound creative work when combining elements of my Asian background into my visual language.

The film, In a Good Way, was born.

 

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About Animation Day in Cannes

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