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American Film Market Dailies

 AFM 2021 Online will be covering AFM 2021 running online November 1 -5  November, 2021 and hosting brainstorming networking  on film festival strategy at the AFM  Pavilion: networking from 10am   

Every Fall, the Global Film Industry Converges in Santa Monica: Filmmakers, producers, directors and writers from around the world come to AFM to gain exposure, discover new projects and make deals. The American Film Market & Conferences is the largest motion picture trade fair in the world. 

2021: November 1-5  I  2022: November 1 – 6  I  2023: October 31 - November 5  I  2024: November 5 – 10

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Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  




Rebecca Ferguson to star in The Lady And The Panda

Brian O'Shea, The Exchange CEO, announced today that rising star Rebecca Ferguson is attached to play Ruth Harkness in THE LADY AND THE PANDA.


Golden-Globe nominee, Rebecca Ferguson, (for THE WHITE QUEEN) will soon be seen playing the female lead in Sony's LIFE starring Ryan Reynolds and Jake Gyllenhaal and co-stars ALONGSIDE Michael Fassbender in Universal Pictures' THE SNOWMAN.

Ferguson will return to film Paramount's M:I 6 - MISSION IMPOSSIBLE with Tom Cruise and Jeremy Renner; and also is soon commence work onFox's THE GREATEST SHOWMAN ON EARTH with Hugh Jackman, Zac Efron and Michelle Williams.


THE LADY AND THE PANDA, a UK/ Chinese co-production, is directed by Justin Chadwick (THE OTHER BOLEYN GIRL, MANDELA: LONG WALK TO FREEDOM), produced by Academy award nominee Laura Bickford (TRAFFIC, BEASTS OF NO NATION) and Michelle Qi from Europe China Picture Group C.E.O., executive producers are Joe Simpson of Miscellaneous Entertainment (TERMINAL, WHY WE'RE KILLING GUNTHER), Andrew Mann (IMPERIUM, LAST KNIGHTS), Fiona Druckenmiller (BEASTS OF NO NATION) ), Justin Brodle (Crusoe, FLOOD) and Christopher Brough (TRAIL OF THE PANDA, Reboot) from Pandamotion Picture Company.


THE LADY AND THE PANDA is an original screenplay penned by Justin Chadwick, Laura Bickford and Holly Gent Palmo based on Ruth Harkness' original detailed correspondence.


THE LADY AND THE PANDA is the inspirational true adventure of 1930's New York socialite Ruth Harkness, the first person ever to bring a live giant panda out of China and to the world's attention.  When Ruth loses her wealthy explorer husband unexpectedly, she takes over his expedition to China. Ignoring the dictates of society, she joins forces with an unproven but dashing Chinese guide, Quentin Young. They travel down the Yangtze and deep into the uncharted Himalayas, where, against all odds, they rescue an orphaned baby panda. When Ruth takes it back to the U.S., she creates a nationwide sensation, "Pandamonium!" but before long she realizes these incredible animals are best preserved in their natural habitat.


THE LADY AND THE PANDA will begin filming all over the Sichuan region, in the foothills of the Himalayas in China in November 2016.


"Rebecca's last five movies were wide releases by US Studio films, and she has three more to be released in 2017. The world sees her as a marquee name, and given her talent, charm, strength and beauty she is the perfect lead for THE LADY AND THE PANDA and will bring this sweeping epic story to audiences across the globe", said Brian O'Shea from The Exchange.


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About American Film Market Dailies

WOLF Jonathan

The AFM is not a festival - it is the largest motion picture market in the world. 8,000 industry attendees, including producers, distributors, directors, agents, writers, lawyers & bankers. Over 540 films screened, most world or U.S. premieres.

$US3 Billion spent annually by participants to produce films
8,000+ industry professionals
2,000+ new films and projects
1,000+ production companies
400+ distributors
540+ films screened
100+ world premiers 
70+ countries represented
50+ thought leaders speaking
7 days of networking activities
1 beachfront campus that covers it all

Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  

2019 Complete Coverage


Pre roll newsletter N° 1 
Pre roll newsletter N° 2  
Opening Newsletter N°3 
N°4 (November 2) 
N°5 (November 3)

N°6 (November 4)  
N°7 (November 6) 
N°8 (November 8) Closing

AFM 2017 Wrap & global  I N°8 I N°7 I N°6 I N°5 I N°4 I  OPENING N°3 I  Preview N°2 I N°1

AFM 2016Pre roll N° 1 I Pre roll N° 2 Opening Newsletter N°3 I N°4 N°5 I N°6 Focus on ANIMATION  I N°7 I Final wrap
AFM 2015:   Newsletters N° 1 I N°2 I N°3 I N°4 I N°5 I N°6  N°7 I N°8N°9 I N°10
AFM 2014:   Newsletters  N°1 N°2 N°3 N°4 N°5 N°6 N°7 N°8


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