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American Film Market Dailies

 AFM 2021 Online will be covering AFM 2021 running online November 1 -5  November, 2021 and hosting brainstorming networking  on film festival strategy at the AFM  Pavilion: networking from 10am   

Every Fall, the Global Film Industry Converges in Santa Monica: Filmmakers, producers, directors and writers from around the world come to AFM to gain exposure, discover new projects and make deals. The American Film Market & Conferences is the largest motion picture trade fair in the world. 

2021: November 1-5  I  2022: November 1 – 6  I  2023: October 31 - November 5  I  2024: November 5 – 10

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Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  




Face to Face with Germans


German Films Service + Marketing, the national advisory center for the promotion of German films worldwide, has launched a campaign to promote a new wave of German cinema achievements to international audiences and to showcase exceptional German talent worldwide. The initiative - entitled FACE TO FACE WITH GERMAN FILMS - spotlights six of the most influential German actresses currently working in the industry, who represent just some of the many dynamic ‘faces’ of German filmmaking today. During the BFI London Film Festival the initiative celebrated its launch.    

Photos from London on Facebook and Instagram.

Promoting the campaign with a series of marketing and PR measures across the year are the following actresses:

  • Julia Jentsch – who starred in 24 WEEKS in Competition at this year’s Berlinale and ALL OF A SUDDEN programmed in Berlin and London and will be seen in THE HAVE-NOTS in competition in Tallinn.
  • Lilith Stangenberg – star of WILD - which world premiered at Sundance in competition earlier this year.
  • Liv Lisa Fries – who will star in Tom Tykwer’s upcoming series, BABYLON BERLIN.
  • Paula Beer – who won the Marcello Mastroianni Award for Best Young Actor or Actress in Venice for the lead in François Ozon’s FRANTZ.
  • Sandra Hüller – lead actress in TONI ERDMANN - Germany’s official submission for the 89th Oscar® for Best Foreign Language Film, which world premiered in Cannes' competition in 2016, with a North American premiere in Telluride and appearences at TIFF and London amongst others.
  • Saskia Rosendahl – who will star in Oscar®-winner Florian Henckel von Donnersmarck’s upcoming feature WORK WITHOUT AUTHOR.

This eclectic group of actresses represent some of Germany’s most established, internationally acclaimed projects as well as up-and-coming productions that will reinforce German cinema’s global appeal. 2016 has been a stand-out year for local film so far, with an impressive number of important international film festivals giving German productions a prominent platform and German cinema finding an international audience at the box office, too.

"German cinema is on the rise and is exciting, modern, bold, dramatic, funny, unexpected and very multifaceted;" says Peter Herrmann, Chairman of the Board for German Films Service + Marketing. "Audiences, press and industry alike celebrated Maren Ade’s TONI ERDMANN in Competition at Cannes and other international festivals. Already over 330,000 French cinema-goers were enchanted by its wit. WILD, by Nicolette Krebitz, with a world premiere in Competition in Sundance, and 24 WEEKS by Anne Zora Berrached in the Berlinale Competition showed just how daring and spirited young German cinema can be. Not to forget the international festival euphoria around VICTORIA by Sebastian Schipper or the box office successes of PHOENIX by Christian Petzold – at US $3 million the most successful arthouse release in the United States in 2015 – and LABYRINTH OF LIES by Giulio Ricciarelli (TIFF 2014) with over 340,000 admissions in France last year. The future looks very promising with three Student Oscar® wins in a row for German filmmakers, a lot of ambitious, high-quality German TV series being produced, like BABYLON BERLIN by Tom Tykwer and exciting new features from the likes of Oscar®-winner Florian Henckel von Donnersmarck coming up."   

Sandra Hüller, Julia Jentsch, Liv Lisa Fries and Paula Beer presented the campaign in London to the international press and industry. There was coverage in The Hollywood Reporterand Huffington Post amongst others.

The single and group images of the six actresses, which are used for international press coverage and ads, were shot by leading German photographer Mathias Bothor with German designers including  Hien LeIvy & OakMichael SontagPerret SchaadPhilomena ZanettiTim Labenda and Wild providing the styling.


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About American Film Market Dailies

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The AFM is not a festival - it is the largest motion picture market in the world. 8,000 industry attendees, including producers, distributors, directors, agents, writers, lawyers & bankers. Over 540 films screened, most world or U.S. premieres.

$US3 Billion spent annually by participants to produce films
8,000+ industry professionals
2,000+ new films and projects
1,000+ production companies
400+ distributors
540+ films screened
100+ world premiers 
70+ countries represented
50+ thought leaders speaking
7 days of networking activities
1 beachfront campus that covers it all

Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  

2019 Complete Coverage


Pre roll newsletter N° 1 
Pre roll newsletter N° 2  
Opening Newsletter N°3 
N°4 (November 2) 
N°5 (November 3)

N°6 (November 4)  
N°7 (November 6) 
N°8 (November 8) Closing

AFM 2017 Wrap & global  I N°8 I N°7 I N°6 I N°5 I N°4 I  OPENING N°3 I  Preview N°2 I N°1

AFM 2016Pre roll N° 1 I Pre roll N° 2 Opening Newsletter N°3 I N°4 N°5 I N°6 Focus on ANIMATION  I N°7 I Final wrap
AFM 2015:   Newsletters N° 1 I N°2 I N°3 I N°4 I N°5 I N°6  N°7 I N°8N°9 I N°10
AFM 2014:   Newsletters  N°1 N°2 N°3 N°4 N°5 N°6 N°7 N°8


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