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American Film Market Dailies

 AFM 2021 Online will be covering AFM 2021 running online November 1 -5  November, 2021 and hosting brainstorming networking  on film festival strategy at the AFM  Pavilion: networking from 10am   

Every Fall, the Global Film Industry Converges in Santa Monica: Filmmakers, producers, directors and writers from around the world come to AFM to gain exposure, discover new projects and make deals. The American Film Market & Conferences is the largest motion picture trade fair in the world. 

2021: November 1-5  I  2022: November 1 – 6  I  2023: October 31 - November 5  I  2024: November 5 – 10

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Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  




Danny Ramirez and Keana Marie to Star in Film Adaptation of 'Root Letter' Video Game

The hugely popular Japanese mystery video game Root Letter will get the long-awaited live-action adaptation treatment from Akatsuki Entertainment USA, it was announced today by the company’s president, Annmarie Sairrino Bailey.
The Los Angeles-based entertainment arm of leading Japanese mobile gaming company Akatsuki Inc. is developing, producing, and financing the Kadokawa Games IP to star Danny Ramirez (upcoming Top Gun: Maverick, Assassination Nation), Keana Marie (Netflix’s “Huge in France,” CBS’s “Life In Pieces”), and Lydia Hearst (The Haunting of Sharon Tate, Syfy’s “Z Nation”), with award-winning filmmaker Sonja O’Hara (Amazon’s “Doomsday”) making her directorial debut from the screenplay written by David Ebeltoft (2016 Tribeca Film Festival’s “Here Alone”).
The feature will be a gritty reimagining of the game’s core story of the protagonist in search of a former pen pal after she disappears under curious circumstances.
Principal Photography began on September 16th, 2019 in Shreveport, Louisiana. Bailey will serve as producer along with the company’s Moeko Suzuki and Kat McPhee.
“We are thrilled to partner with the distinguished Kadokawa Games to adapt Root Letter into a successful live-action feature film. The core story of Root Letter has touched many fans in the gaming world and has great potential to translate globally at the cinemas,” commented Bailey.
Root Letter originally released on PlayStation (PS) 4 and PS Vita, and sold over 400,000 copies in Japan and overseas. The game series is also available on Steam and Nintendo Switch.
Bailey adds, “David Ebeltoft’s version of Root Letter absolutely ticked both boxes of an intriguing story and characters that will resonate with audiences. It inspires the complex and heartbreaking world he has reimagined based on the original story. We are thrilled that both Sonja and our cast are so excited to come on board.”
“Root Letter has been one of our most popular video games since it was created. We are delighted fans and moviegoers around the world will have the opportunity to enjoy the story on a new platform as it evolves into a live-action feature film. Akatsuki Entertainment is the perfect partner to bring this rich and engaging tale to the big screen. We look forward to seeing this film soon,” commented Yoshimi Yasuda, CEO of Kadokawa Games.
Danny Ramirez recently wrapped the anticipated film Top Gun: Maverick, opposite Tom Cruise, Jennifer Connelly, and Jon Hamm, which will premiere Summer 2020. Ramirez was last seen in director Sam Levinson’s Assassination Nation, which premiered at Sundance 2018, for Neon. He recently wrapped director Katharine O’Brien’s Lost Transmissions, opposite Alexandra Daddario, Simon Pegg, and Juno Temple, which premiered at the Tribeca Film Festival 2019, David Raboy’s The Giant and the Netflix series “On My Block”.
Keana Marie appeared in a recurring role on Netflix’s “Huge In France”. Previously, she won Best Lead Actress at the Tampa Bay Underground Film Festival and the Bogart Film Festival for her role in the film Posthumous which has won numerous awards at festivals around the country. Marie can be seen in ABC’s “The Catch” and “The Goldbergs”, along with CBS’s “Wisdom Of The Crowd”, “Criminal Minds”, and “Life In Pieces”. She also had a recurring role on “Flaked” for Netflix.
Danny Ramirez is represented by CAA, Anonymous Content, and Hansen, Jacobsen, Teller, Hoberman, Newman, Warrant, Richman, Rush & Kaller. Keana Marie is represented by Innovative Artists and Alan Siegel Entertainment. Lydia Hearst is represented by Buchwald, Management Production Entertainment, Narrative PR and Ginsburg Daniels Kallis. Sonja O’Hara is represented by WME, Industry Entertainment, Pulse Films, Serge PR, and Fox Rothschild.
Lydia Hearst / Danny Ramirez / Keana Marie - Photo Credit Collin Stark 


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About American Film Market Dailies

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The AFM is not a festival - it is the largest motion picture market in the world. 8,000 industry attendees, including producers, distributors, directors, agents, writers, lawyers & bankers. Over 540 films screened, most world or U.S. premieres.

$US3 Billion spent annually by participants to produce films
8,000+ industry professionals
2,000+ new films and projects
1,000+ production companies
400+ distributors
540+ films screened
100+ world premiers 
70+ countries represented
50+ thought leaders speaking
7 days of networking activities
1 beachfront campus that covers it all

Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  

2019 Complete Coverage


Pre roll newsletter N° 1 
Pre roll newsletter N° 2  
Opening Newsletter N°3 
N°4 (November 2) 
N°5 (November 3)

N°6 (November 4)  
N°7 (November 6) 
N°8 (November 8) Closing

AFM 2017 Wrap & global  I N°8 I N°7 I N°6 I N°5 I N°4 I  OPENING N°3 I  Preview N°2 I N°1

AFM 2016Pre roll N° 1 I Pre roll N° 2 Opening Newsletter N°3 I N°4 N°5 I N°6 Focus on ANIMATION  I N°7 I Final wrap
AFM 2015:   Newsletters N° 1 I N°2 I N°3 I N°4 I N°5 I N°6  N°7 I N°8N°9 I N°10
AFM 2014:   Newsletters  N°1 N°2 N°3 N°4 N°5 N°6 N°7 N°8


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