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American Film Market Dailies will be covering AFM 2023 running November 31 October - 5 November, 2023  Contact us for advertising options

Every Fall, the Global Film Industry Converges in Santa Monica: Filmmakers, producers, directors and writers from around the world come to AFM to gain exposure, discover new projects and make deals. The American Film Market & Conferences is the largest motion picture trade fair in the world. 

2024: November 5 – 10

Circulation of our newsletter 165 000 subscribers I Facebook AFM Photo Gallery I Twitter I Youtube videos

Our AFM Newsletters run each day with a bumper pre roll editions and a wrap edition:  







Barbara Mudge, President & Founder, Worldwide Film Entertainment, and from left, Bobby Downes, CEO & Founder,, Jim Mhoon, VP, Content Development & Integration, Focus on the Family, Mark Borde, Co-President, Freestyle Releasing, Ash Greyson, President & CEO, Ribbow Media, and Sophia Karteris Kelley, SVP Programming, UPtv are seen at the 2014 American Film Market (AFM) at the Loews Santa Monica Hotel on Sunday, Nov. 9, 2014 in Santa Monica, Calif. (Alexandra Wyman/Invision for IFTA/AP Images)


Barbara Mudge, President & Founder, Worldwide Film Entertainment moderated the panel conversation that included speakers: Mark Borde, Co-President, Freestyle Releasing; Bobby Downes, CEO & Founder,; Ash Greyson, President & CEO, Ribbow Media; Jim Mhoon,VP, Content Development & Integration, Focus on the Family; and Sophia Karteris Kelley, SVP Programming, UPtv. All the panelists agreed that having a film with a good message and story is the key component to successfully marketing to a faith based audience. They advised that the Christian audience won’t turn up for any film simply labeled “faith based”. Distributors and marketers need to convince the audience that the film was made to tell an inspiring message and not that the message was created just to market the film.


“You can’t just label a movie a faith based film and expect it do well. It’s whether a message resonates with that [faith based] audience or it doesn’t.” – Mark Borde, Freestyle Releasing


“[Marketing] is not about convincing the pastor why his church should see your film; you need to show the pastor why this movie will send people back into the church.” – Ash Greyson, Ribbow Media


“It all starts with a good story… You want something that’s going to engage the audience.” -- Sophia Karteris Kelley, UPtv


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About American Film Market Dailies

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The AFM is not a festival - it is the largest motion picture market in the world. 8,000 industry attendees, including producers, distributors, directors, agents, writers, lawyers & bankers. Over 540 films screened, most world or U.S. premieres.

$US3 Billion spent annually by participants to produce films
8,000+ industry professionals
2,000+ new films and projects
1,000+ production companies
400+ distributors
540+ films screened
100+ world premiers 
70+ countries represented
50+ thought leaders speaking
7 days of networking activities
1 beachfront campus that covers it all

Our AFM Newsletters run each day with three bumper pre roll editions and a wrap edition:  

2019 Complete Coverage


Pre roll newsletter N° 1 
Pre roll newsletter N° 2  
Opening Newsletter N°3 
N°4 (November 2) 
N°5 (November 3)

N°6 (November 4)  
N°7 (November 6) 
N°8 (November 8) Closing

AFM 2017 Wrap & global  I N°8 I N°7 I N°6 I N°5 I N°4 I  OPENING N°3 I  Preview N°2 I N°1

AFM 2016Pre roll N° 1 I Pre roll N° 2 Opening Newsletter N°3 I N°4 N°5 I N°6 Focus on ANIMATION  I N°7 I Final wrap
AFM 2015:   Newsletters N° 1 I N°2 I N°3 I N°4 I N°5 I N°6  N°7 I N°8N°9 I N°10
AFM 2014:   Newsletters  N°1 N°2 N°3 N°4 N°5 N°6 N°7 N°8


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