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Action Reaction

The Heyl Brothers (Justin Heyl & Joël Heyl) are two talented filmmakers who decided to keep it in the family when they teamed up as a producing/directing duo. Both graduated at the prestigious Utrecht school of arts, they are ready to seriously “kick some ass”.  

Justin Heyl founded Action Reaction Productions in 2007 and has worked on many different multi-media projects as a designer, photographer and director. Justin also won an important award for upcoming talent in 2010 for his films and photo-graphy.

Besides his art he also developed a new post production technique called EDI which is enabled in the Acid Theatre. Nothing stands in his way to perceive his ultimate dream to enrich the world with his cinematic art, while pursuing and developing new cinematic techniques. 

Joël Heyl is very gifted when it comes to an eye for cinematic detail and the knowledge to back it. He’s extremely versatile with a strong “hands on” approach. From directing to DoP and editing, Joël has a unique ability to capture emotions in their purest form. He’s a wizard in post-production, making him a complete package when it comes to making movies.



One of our main specialties at is directing, writing and producing short and feature fiction films. Besides our own projects we excel in creative commercials. We are currently developing this specialty to a maximum professional High Standard. With our experience we are able te deliver a wide range of demand, from short documentaries to business films. You name it, we shoot it! We offer full service, from development to a highclass finished product.

With our wide and exclusive network, we can provide you with the best skilled professionals the media branch has to offer. Besides our expertise we can offer just about any equipment, including our 440m2 studio.
We have a passion for Excellence



Action Reaction Productions has a wide array of equipment and expertise to make the most beautiful, astonishing pictures on a professional level. We can provide our costumers with a huge studio, lightning equipment and work on location. We’re specialized in a variety of styles: commercial, model, event, wedding, studio, macro and many more. You name it, we catch it! By using our highly trained and skilled photoshop expertise, we finalize your product into a unique work of art. Basically anything is possible. 


Specialized in offering complete packages to our clients, at Action Reactions we are highly trained & skilled in Creative Design.

 To excel with passion in the upmost quality, is our mission and strategy.

Action Reaction Productions was founded in 2007, by Justin Heyl. Shortly after the start, Justin realized the only way to excel in the rapidly evolving media climate was by offering a complete package. By expanding his area of expertise through collaborating with other professionals in the business, a team was born out of trust and companionship. Especially with the addition of his brother Joël Heyl, with who he succesfully works as a directing duo under their alias "The Heyl Brothers". 

We unite in our passion to make the finest work, money can buy. And we deliver…

From the very first day Action Reaction Productions started, our mission for our clients was to get the highest quality of work for the sharpest price available.  Our goal was the challenge to add our unique touch of excellence on every final product. Simply to distinguish ourselves from others.

We have a passion for excellence, and we will make it happen

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