Pathe Cinemas, the exhibion giant behind the International Film Festival of Rotterdam's new main venue this year, will launch a major multiplex-building campaign across The Netherlands, adding 55 screens to its current 80 in the next few years.
Pathe started building an eight-screen, 2,000-seater multiplex in Eindhoven this month, while a 13-screen, 2,800-seater in Amsterdam is scheduled for this April. Outside Amsterdam, a 14-screen, 3,250-seater is set for construction late summer. Projects for two more 10 screen, 2,000 seater plexes - one in the south of Rotterdam and one in the north of Amsterdam - are in final stages of negotiations.
Pathe Netherlands' managing director Lauge Nielsen said cinema admissions in The Netherlands had been steadily rising over recent years and that any fall off in admissions 1997 would be due to fewer 'dollar houses,' thus not leading to a fall in box office returns.
He said Pathe's new sites would be screening "80% US films, reflecting the Dutch top ten." He also stressed Pathe's commitment to specialist films and wider audiences, citing the site used by the Festival this year.
"We want to encourage a spread of audiences rather than just teenagers," he explained. "If older audiences get back into the habit of going to the cinema, that's good news for us." Adam Minns
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