Sundance's blog

OneRepublic at the Ralph Lauren Big Pony Party, Photo by Michael Korbic

The Sundance Film Festival has become a favorite for the launch or promotion of new products. This year, Ralph Lauren introduced their newest fragrance line, “Big Pony”, with a live performance by OneRepublic at The House of Hype LiveStyle Lounge. OneRepublic rocked out in the small, packed bar of Cisero’s where the crowd went crazy at the chance to see them so up close and personal.

Ralph Lauren Party at Sundance, Photo by Michael Korbic

Ralph Lauren reps passed out four different scented bracelets (clever) for the crowd to bring home to commemorate their night out with Ralph Lauren and OneRepublic. The four new scents are numbered from 1-4 and named by color (Blue, Red, Green and Orange).

-By Dianna Renée & Michael Korbic

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