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Industry elites discuss ‘Cinema of the Future’ at CFG-Barco’s digital film summit
Beijing, China, 13 June 2012 – CFG-Barco (Beijing) Electronics Co. Ltd. (CFG-Barco), a joint venture founded by Barco and China Film Group, today held its ‘Cinema of the Future – 2012 CFG-Barco Digital Film Summit’ in Suzhou. The summit showcased the ‘Cinema of the Future’, presenting Barco’s leading technologies and total solution for the digital cinema industry.
This summit is the first industry-wide event held by CFG-Barco since the company’s establishment in August 2011. Key decision-makers from the entire film industry supply chain gathered here to present their suggestions for, and outlook on, the ‘cinema of the future’.
Cheng Yang, General Manager of CFG Digital Film Development (Beijing) Co., Ltd., said: “This summit was a remarkable event for China’s digital film industry. We participated in the sections on production & distribution, cinema operations, cinema construction, and hardware & software technologies, gaining an inside perspective on the current issues and looking ahead to the industry’s prospects. I believe that these valuable communications and discussions will indeed have a positive impact on the digital film industry.”
As one of the highlights of the event, CFG-Barco showcased a series of trend-setting new-generation digital film projection technologies, treating the participants to unprecedented movie experiences. The technologies included:
Barco’s revolutionary laser technologies – 4K laser projector (up to 55,000 ANSI lumens);
Wanda Cinema, the biggest cinema circuit in China as measured by box office volume, is also intensely interested in laser. Ye Ning, General Manager of Wanda Cinema, said: “We are very pleased to experience the effects of laser projection. As an industry leader, Wanda would like to work with front-running market players, like Barco, to continuously provide more immersive film experiences for movie viewers.”
A total solution to serve the China market
Drawing on Barco’s world-class technological advances and level of service, CFG-Barco is providing China’s film exhibitors with a total solution turnkey digital cinema projector package. The DP2K-Cx series – the first integrated digital projection system tailor-made for the Chinese market – will be rolled out in June. Moreover, CFG-Barco is a supplier of Theatre Management System (TMS), Network Operation Center (NOC), Digital Signage system, and immersive 3D Audio System – all of which will become key components of the projection management system of the ‘cinema of the future’.
Chen Xuxiang, General Manager of CFG-Barco (Beijing) Electronics Co. Ltd., said: “We aim to provide a complete product porfolio to serve the entire range of theatres – from small auditoriums to medium and large cinema theaters – providing the cinema exhibitor in China with a total solution for digital cinema projection.”
“We are so excited that cinema market in China will grow very fast to surpass Japan in 2012, as the world’s 2nd largest movie market, after the U.S.” said Dave Duncan, Business Manager for Texas Instruments DLP Cinema® Products, “TI DLP will dedicate to bring the most advanced cinema technology for our partners to serve Chinese Cinema industry from small screens to giant screens. Together with CFG-Barco, we will continue focusing on helping local distributors in China to create more business opportunities, through the advanced DLP Cinema technology.”
Wim Buyens, Senior Vice President Barco and Head of the Entertainment Division, commented: “We have successfully transitioned Barco’s digital cinema business in China to CFG-Barco. I am very pleased that customers and industry colleagues continue to give us great support. We have showcased the latest technologies of the 'cinema of the future' at our summit. Our total solution will give customers the right confidence and improve their total cost of ownership. I believe that our summit will provide a valuable reference for the development of China’s film industry over the long-term.”
About Texas Instruments
About CFG-Barco (Beijing) Electronics Co. Ltd.
CFG-Barco (Beijing) Electronics Co. Ltd. (‘CFG-Barco’) was established in 2011. The company is a joint venture among two Barco subsidiaries – Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company – and China Film Equipment Co. Ltd., a subsidiary of China Film Group.
About Future of Cinema
This blog explores the future of Cinema, from production to Distribution.
Future of Cinema Salon returns to Cannes 2011 after its successful 2007 introduction and following installments in Cannes and Locarno.
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