Aviva Press's blog

By Maria Esteves - April 2, 2008

Search Engine Strategies New York Conference & Expo (SESNY08) was held at the Hilton Hotel, March 17-20, 2008. [img_assist|nid=11257|title=|desc=|link=node|align=left|width=140|height=70]SES, annually present global technological advances in the search engine marketing industry. This year's conference included keynote presentations, seminars, panel discussions, workshops, exhibit halls, special events, receptions, Search Engine Marketing (SEM) Training, and the launch of SES Magazine.

The SESNY08 Opening Keynote Presentation, speaker, author, Nicholas Carr, "The Big Switch: Rewiring the World from Edison to Google," was held at the Grand Ballroom, Tuesday, March 18, 9:00 AM. Carr presentation included an overview history of power (1800s - present), from electricity to information technology, artificial intelligence, grid computing, cloud computing, to the ultimate global search engine that would instinctively and instantaneously respond to everything that you ask.

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SESNY08 Opening Keynote Presentation, author,
Nicholas Carr, "The Big Switch: Rewiring the
World from Edison to Google," (front), and VP,
Global Content Director, SES & Search Engine Watch,
Editor in Chief, SES Magazine, Kevin Ryan.

[img_assist|nid=11290|title=|desc=|link=node|align=middle|width=350|height=350]
SESNY08 Opening Keynote Presentation, VP, Global Content
Director, SES & Search Engine Watch, Editor in Chief, SES
Magazine, Kevin Ryan, (left), and author, Nicholas Carr,
"The Big Switch: Rewiring the World from Edison to
Google."

SESNY08 Introduction to Search Engine Marketing session was held Tuesday, March 18, 11:00 AM. The outstanding SEM (Search Engine Marketing) panel of leading experts discussed the overview of Natural and Organic SEM concepts to achieve traffic optimization.

[img_assist|nid=11291|title=|desc=|link=node|align=middle|width=350|height=350]
SESNY08 Introduction to Search Marketing, Speakers, VP,
Global Content Director, SES & Search Engine Watch, Editor
in Chief, SES Magazine, Kevin Ryan, (center), President &
Co-founder, Greg Jarboe, SEO-PR, (right), and moderator,
Board of Director/Treasurer, Ron Jones, SEMPO.

SESNY08 Orion Panel: Universal Search discussion was held Tuesday, March 18, 1:30 PM. The brilliant panel of leading experts discussed the relevance and controversial technological advancement of Universal Search.

[img_assist|nid=11292|title=|desc=|link=node|align=middle|width=350|height=300]
SESNY08 Orion Panel: Universal Search, speakers, Founder/
Chairman/CEO, John Battelle, Federated Media, (right), and
Program Manager for Universal Search, Jack Menzel, Google.

SESNY08 Ad Copy & Landing Page Clinic workshop was held Tuesday, March 18, 4:45 PM. The panel of leading experts included President & CTO, Scott Brinker, ION Interactive and VP/General Counsel, Matt Naeger, Impaqt; suggesting improvements of click through and conversion by providing live hands analysis from attendee ads.

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SESNY08 Ad Copy & Landing Page Clinic, speaker, Scott Brinker, President, & CTO, ION Interactive, at the Expo Hall, ION Booth.

Author Tim Ash, new book release and signing of "LANDING PAGE OPTIMIZATION" was held in the Expo Hall during the SESNY08 Networking Reception, Tuesday, March 18, 6:00 PM.

[img_assist|nid=11294|title=|desc=|link=node|align=middle|width=300|height=350]
SESNY08 Networking Reception, Author Tim Ash,
"LANDING PAGE OPTIMIZATION."