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2009 Search Engine Strategies World Tour Conference & Expo Coverage
By Maria Esteves - April 8, 2009
The Search Engine Strategies New York Conference & Exposition (SESNY09) was held at the New York Hilton Hotel, March 23-27, 2009. SES annually present global technological advances in search engine marketing and optimization, from mobile search to link building to online video.
This year's conference sponsored by Google, iProspect Ask Sponsored Listings, iContact, Microsoft and WebTrends included keynote presentations, seminars, case studies, panel discussions, exhibit hall, search engine marketing/search engine optimization training workshops, networking events and receptions.
SESNY09 "Video Search Engine Optimization: 2009 & Beyond" session was held at the New York Hilton, Tuesday, March 24, 2009, 4:30 PM. The standing room only insightful and informative session moderated by director of online marketing Jeff Ferguson, Napster, discussed the future of Video Search Engine Optimization (VSEO). The panel of experts included president/co-founder Greg Jarboe,
SESNY09 "Networking Cocktail Reception" sponsored by OnDialog was held at the New York Hilton, Tuesday, March 24, 2009, 5:30 PM. OnDialog sales representative Shawn Scott introduced OnDialog powered with SiteTuners template driven web page creation and testing application for ultimate landing page optimization.
SESNY09 "Small Business Case Studies" session was held at the New York Hilton, Wednesday, March 25, 2009, 4:00 PM. The successful session discussed creative and inexpensive ways with tips & tricks of online marketing. The panel of experts included marketing manager Terese Anthony, Furnished Quarters; director of search John Sherrod, Babybedding; and product manager Michael Bunnell, Where2getit. International industry professionals, technical staff, SEOs, SEMs, product managers, information technologists, social media executives, artists and press attended the case study.
SESNY09 "Wpromote: 8 Things you aren't doing that will boost your SEM Results" sponsored workshop was held at the New York Hilton Wednesday, March 25, 2009, 4:00 PM. The standing room only informative vendor workshop with speakers Wpromote founder/ceo Michael Mothner and vp sales/strategy Michael Stone introduced live examples of the 8 secrets to improving search engine marketing (SEM) results (PPC management, Search Engine Optimization, Page Perfect, Viral Marketing, Website Development, Quick List, Market Local and Performance Marketing). The session included concepts of PPC (pay per click) SEO (Search Engine Optimization), landing page optimization and social media. International industry professionals, technical staffs, SEOs, SEMs, product managers, information technologists, social media executives, artists and press attended the insightful workshop.
SESNY09 "Google Workshop: Maximizing your Website's ROI" sponsored session was held at the New York Hilton Wednesday, March 25, 2009, 4:00 PM. The standing room only informative session with speaker Alex Rodriguez-Torres, product marketing manager, Google Enterprise discussed how to better utilize Google Site Search to maximize the return on your website investment (ROI). Attendees included international industry professionals, tecnical staffs, SEOs, SEMs, product managers, information technologists, social media executives, artists and press.
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